Frequently asked questions
How does online press release distribution work?
- What is NeonDrum?
NeonDrum is an online news distribution and monitoring service for B2B companies. We take your press releases and news stories, tag them with relevant keywords, and submit them to a targeted list of online publications, web forums and social bookmarking sites such as Digg and Del.icio.us. We also generate RSS feeds to help syndicate your news far and wide.
Our aim is simple: to help make you famous online. Our strategy is two-fold - to get your news covered as widely as possible while also providing careful targeting of the online news services and forums that your key target audiences visit. This "breadth and depth" approach means that we maximise the opportunities for pick-up by key influencers, bloggers and commentators who prefer to "pull" breaking news and information from the web themselves, rather than have it "pushed" to them.
It's what NeonDrum stands for: be seen, be heard online.
- How much does it cost?
Our price list is available for download and there are discounts for volume.
- Is this an SEO service?
NeonDrum is not an SEO service per se, however, we can deliver a demonstrable boost in natural search rankings from just one release.
If you would like to see some examples, please contact us here.
- What is "tagging" and why is it important?
Tagging is specifying the keywords in your news release. By adding tags you are enabling your content to be categorised and found according to topics of shared interest. Tags are especially useful for organising blog posts, and for social bookmarking sites where people read and rate/rank content.
- What is "RSS" and why should I care?
RSS stands for "Really Simple Syndication". RSS is a means of distributing content such as news releases so that subscribers to your "feed" will be alerted once new content is published. An email program may be set up to read an RSS feed, or a browser can be set to "live bookmark" a feed. Additionally, RSS feeds can be "mashed" with other content to form aggregated pages of content, such as those on My Yahoo.
- Can you get me on the front page of Digg or other social news sites?
No. Social bookmarking and community-driven news sites such as Digg are meritocracies. Our job is simply to submit your news once and make key audiences that use social bookmarking sites aware of the story. From there, it is up to the audience to read it, rate it, and make it famous.
We do not interfere with ranking systems or use multiple/group voting to artificially boost your popularity in any way, and we do not encourage you to do so. Our only recommendation is that you make your press releases and news stories as interesting, compelling and relevant as possible to stand the best chance of being promoted by community users.
- Why should you choose us?
Because we're good at this! We will distribute your news online in a responsible, professional manner and deliver great results.
