Date: 5th December 2012
New web service for advertisers exploits UK’s emerging photographic talent
imageZest is a new, web-based service designed to help advertisers, and also advertising, design, digital and PR agencies, gain easy access to Britain’s emerging talent in photography and image-making.
Bristol, UK - December 5th, 2012. imageZest is a new, web-based service designed to help advertisers, and also advertising, design, digital and PR agencies, gain easy access to Britain’s emerging talent in photography and image-making.
Initially, the site will focus on finding the best students from the most respected courses at leading institutions of higher education, such as Blackpool and the Fylde College, Birmingham City University, and University College Falmouth. Later, imageZest plans to include photographers’ assistants and even gifted amateur photographers, and to expand the service to other countries.
For young photographers, the site gives them the opportunity to present their portfolio and bid for commercial briefs from communications agencies, corporations and even individuals.
imageZest CEO, Bill Noble, comments: “We’re creating a space where emerging talent in photography can meet potential clients - for their mutual benefit. For too long, the people commissioning images have faced the Hobson’s Choice of bland stock shots or sourcing expensive original assets. Meanwhile, talented photographers have struggled to get their first commercial briefs. imageZest squares this circle in a fresh and exciting way.”
Behind the launch of imageZest is also a belief that commissioning commercial photography for brands is currently too expensive, high-risk and time-consuming; yet brands deserve original imagery to help them stand out and engage with consumers.
Founded in July 2011, imageZest’s mission is to provide access to the world's emerging talent in photography and image making. Anyone can sign up to imageZest and commission images from fresh new talent. imageZest is a privately held company.