News release

Date: 4th January 2012

B2B PR Agency EvokedSet Launches Start-Up PR Package

Affordable New PR Package To Help Start-Ups Generate Media Profile And Boost Online Visibility

Reading, UK, January 4th 2012 – B2B PR and web marketing consultancy EvokedSet is launching a new PR package specifically aimed at helping start-ups to cost-effectively generate a media profile and boost online visibility. The EvokedSet Start-Up PR Package delivers a right-sized approach for start-ups looking to kick-start their priority PR and communications activities, including honing messaging, maximising online presence, and creating newsflow opportunities.

The Start-Up PR package wraps up expert PR consultancy, planning and activity within an affordable, standalone project and culminates in a highly effective set of deliverables, including a messaging matrix, a 12-month PR plan, and the generation of three key press releases.

The powerful new PR package takes the form of a focused, four-stage project. As the first step, EvokedSet prepares and facilitates an on-site half-day messaging workshop to crystallise the communication goals and craft differentiated media-ready key messages to drive the PR story. During stage two, EvokedSet develops a 12-month communications plan and fully costed PR programme. Stage three comprises a comprehensive review of a client’s current website and SEO strategy, plus clear recommendations to help drive qualified traffic, capture interest and engage visitors. Finally, EvokedSet creates and issues three key press releases to generate measurable momentum and media impact – including industry-leading online visibility – providing a strong platform for any ongoing communications programme.

The EvokedSet Start-Up PR package costs £3950 and the entire project – from initial messaging session to post-announcement coverage reporting – can be completed within weeks.

Nicky Denovan, director and co-founder of EvokedSet comments: “We’re recognised specialists in delivering outstanding results for start-ups. Our PR campaigns have successfully elevated pre-product, pre-PR start-ups to global leadership positions. This new package really lowers the barriers to engagement for start-ups by allowing companies to quickly harness expert PR consultancy and practical deliverables – all within a cost-effective, clearly-defined project.” She adds: “Now, more than ever, investing in PR must demonstrate a real return and deliver measurable advantage. By delivering guaranteed activity and results within a set fee, we’re providing a low-risk, cost-effective route to kick-starting a PR programme and generating valuable media momentum that can be built on.”

For more information and to register interest, please visit:

About EvokedSet (
EvokedSet is a PR and web marketing consultancy focused on building brands for business-to-business companies. We provide high-impact marketing communications programmes that are fully integrated with the most cost-effective and intimate channel – the web – to create campaigns with momentum, build strong brands, and successfully communicate our clients’ value.
EvokedSet can deliver the difference between punching above your weight and being your industry's best-kept secret. With our results-driven integrated communications campaigns, we're helping our B2B clients - from award-winning start-ups to global brand leaders - connect with their markets, outshine the competition, and maximise marketing return on investment.

Press contacts:
Nicky Denovan
EvokedSet PR
evokedset[at] evokedset [dot] com
Phone: +44 844 870 8025

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