News release

Date: 6th December 2011

Yell website gives digital marketing expertise to local businesses

Free expert advice on website performance for small and medium-sized enterprises

December 6th 2011 - Yell has launched a website to provide expertise in digital marketing for small and medium-sized enterprises (SMEs) in the UK – www.marketing.yell.com. The expanded site is a rich resource of free content for SMEs wishing to improve existing website performance, develop their online presence and attract new sales leads.

Research by Yell has revealed the strong demand amongst small businesses for help and advice in developing their online profile, with up to 200,000 UK SMEs looking for a new website. (Critical Research 2010).

Yell’s site aims to help business owners understand the ways in which an effective online presence can grow their business, by offering in-depth digital marketing advice and hundreds of free specialist advice articles and blog posts. Topics covered include: website design, website content, best practice SEO, social media, banner advertising and video marketing. The regularly updated content is provided by a pool of more than 20 external contributors and Yell in-house experts that will grow in the coming months.

Chris Brake, director of next generation products for Yell in the UK, said: “Yell’s marketing site is an essential free resource for all local businesses wishing to attract more customers online. Many businesses do not currently have an effective digital marketing strategy, or indeed a website, so we have made it easy by ensuring they are well equipped with the best possible expert advice and tips for free.”

The site also includes details of free-to-attend local business events and lists partner offers on business essentials from some of the UK’s top brands including: Regus, Sage, Parcel Force, British Gas business and moo.com.

New businesses also have the opportunity to directly register their business through www.marketing.yell.com for a free Yell listing to appear in Yell online, Yell mobile apps, Yellow Pages and 118 24 7.

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About Yell (www.yellgroup.com)
Yell Group is a leading provider of print and digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SME need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group has over 1 million SME advertisers.

Media Contact:
Yell
Demelza Fryer-Saxby
Tel: 0118 358 2977 / 0118 3582999
Mobile: 07834 893 174
demelza.fryer-saxby[at]yellglobal[dot]com
@yellpressoffice

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