News release

Date: 11th December 2008

Marketingunity Appoints B2B PR Agency EvokedSet to Drive Communications Programme

PR and Web Marketing Specialists To Build Brand Profile for Marketing Resource Management (MRM) Solution Vendor

Newbury, United Kingdom, December 11, 2008 – Marketingunity, a leader in collaborative web-based Marketing Resource Management (MRM) software, today announced that it has appointed B2B PR and web marketing agency EvokedSet to drive Marketingunity’s communications programme. EvokedSet won the brief to support Newbury-based Marketingunity following a competitive pitch process. EvokedSet has been retained to deliver an integrated programme of PR, web and email marketing to raise the profile of the Marketingunity brand in its key markets.

Marketingunity’s family of applications falls into MRM – a relatively new category of web-based management tool that enables customers to maximize return on marketing investment by boosting productivity, streamlining key processes and optimising the efficiency of marketing resources across the value chain. The MarketingunityTM MRM solution replaces the use of separate desktop spreadsheets by providing a single, unified online environment where marketing teams, field staff, agencies and suppliers can collaborate to proactively plan, execute monitor and report on campaigns; manage digital assets, workflows and approvals; procure goods and services cost-effectively, and ensure timely fulfillment. The result is reduced costs, administration overheads and delays, and faster time-to-market – and longer time-in-market – for campaigns. The Marketingunity MRM range includes editions for Enterprises and Agencies, and for on-premise or SaaS (Software as a Service) deployment. It is delivering measurable time and cost savings and ensuring the highest possible return for marketing spend for over 1200 blue-chip global enterprises today.

Commenting on EvokedSet’s appointment, Chris Hopwood, Managing Director and Founder of Marketingunity said: “After an extensive search for the right PR company, including a final round of five shortlisted companies, we are delighted to have appointed EvokedSet. What stood out for us was their strategic approach to PR planning, combined with their ability to proactively deliver results across all the channels that will be key to supporting our continued growth.”

Nicky Davis, Co-Founder and Director of EvokedSet adds: “We’re absolutely right-sized to support Marketingunity’s communications needs, from PR and analyst programmes, through to email campaigns and online PR. For every client, our goal is to create a results-based programme that generates brand-building momentum and offers the best return on investment, and we are looking forward to delivering a measurable difference for Marketingunity.”

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About Marketingunity (
Marketingunity is a privately-owned Marketing software company based in Newbury, UK. Since its foundation in 1996 by Managing Director Chris Hopwood, the company has specialised exclusively on database-driven, web based business software applications. In 2000, the company launched the UK’s first Web-based suite for Marketing procurement. Since then, continuous development driven exclusively by customer and market feedback has resulted in Marketingunity – one of the most comprehensive Marketing Resource Management (MRM) suites on the market.

Marketingunity is a modular suite of collaborative, web-based marketing applications that manage marketing operations and enhance productivity and performance across the whole Marketing Value Chain for all aspects of the marketing ecosystem, including corporate in-house marketing, procurement teams, field marketing staff, external agencies and suppliers.
Marketingunity is one of the most widely used MRM solutions today and has developed an impressive blue-chip customer base with over 1,200 global organisations, including global brands from the finance, retail, telecom and travel sectors.

About EvokedSet (
EvokedSet is a B2B PR and web marketing consultancy focused on building brands for business-to-business companies. With its results-driven integrated communications campaigns, EvokedSet is helping clients - from award-winning start-ups to global brand leaders - connect with their markets, outshine the competition, and maximise marketing return on investment.
EvokedSet is based in Reading, UK, and is headed by its co-founders Nicky Davis and Lloyd Pople.

Press contacts:

Nicky Davis
EvokedSet PR
marketingunity[at] evokedset [dot] com
Phone: +44 870 285 1650

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