News release

Date: 8th February 2012

"Now is the decade for women in business” says Cherie Blair ahead of keynote speech at Business 2012

Cherie Blair is the latest high profile keynote speaker to be confirmed for what has been dubbed the “UK’s biggest business event”, Business 2012, and she has a positive message for women in business – “This is your decade”.

February 8th 2012 - At Business 2012, which runs from 18-20th March at the O2 in London and is free to attend, Cherie Blair will tell the story of the challenges she faced on her way to the top of her profession. She will explain how she overcame those challenges to become a successful QC, co-founder of Matrix Chambers and continue her career while taking on the duties of wife of the Prime Minister.

With thousands of business owners and entrepreneurs in the audience, Cherie Blair will also talk about why she decided to focus on entrepreneurship on a global level after leaving No. 10 and why in her view this is the decade for women in business.
As Cherie explains, “Women are uniquely positioned now more than ever in the business world. In the face of the global economic crisis, businesses are forced to take notice of the value of the other half of the population. It is vital that we encourage women entrepreneurs and business leaders, not just in the UK but worldwide."

Business 2012 is free to attend, with over 600 workshops, seminars and exhibitors available to learn from and speak to for anyone serious about setting up or developing their business.

Business 2012 has been dissected into three areas, Start Up, SME and Mid-market to help visitors to tailor their visit and make the best use of their time. To see the range of exhibitors and keynote speakers already confirmed for Business 2012, or to register for a free ticket, visit

About Business 2012

The UK's Greatest Business Event with keynotes from Richard Branson, Alan Sugar and Cherie Blair, as well as business seminars and business exhibitions.

There will be 600 seminars, workshops, exhibitors and seminars and many keynote speakers.

Business 2012 takes place at the 02 Arena on 18 - 20 MARCH 2012 with headline speakers Richard Branson and Lord Sugar.

Cherie Blair
Wife of former British Prime Minister Tony Blair, leading lawyer and committed campaigner for women’s rights, Cherie Blair set up the Cherie Blair Foundation for Women in 2008 to help women build small and growing businesses in Africa, Asia and the Middle East so that they can contribute to their economies and have a stronger voice in their societies.
Cherie studied law at the London School of Economics and was called to the Bar in 1976. She became a Queens Counsel in 1995 and in 2000 co-founded Matrix Chambers from which she continues to practice as a barrister. Cherie currently also sits as a Recorder, as part-time judges are known, and is an accredited mediator. In 2007, she was awarded the Eleanor Roosevelt Val-Kill medal in recognition of her high ideals and courageous actions. Cherie also holds Honorary Degrees at the Open University and Liverpool Hope University.
As well as fighting for human rights in her professional career, Cherie is an active campaigner on equality and human rights issues. In addition to founding her own charity, she remains closely involved with charities with a special emphasis on women and children. She is a member of the International Center for Research on Women’s leadership council, ambassador for the GSMA mWomen Programme, honorary vice president of Barnados, president of the Loomba Foundation, ambassador for Scope, trustee of Africa Justice Foundation and patron of a number of charities, including Breast Cancer Care and SolarAid.

Media Contacts
Greg Simpson
Email: greg[at]pressforattention[dot]com
Tel: 07791 855 938

Katie Moore
Email: Katie.moore[at]blakpearl[dot]com
Tel: 07554 743 446 / 01275 390 499

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