News release

Date: 24th February 2012

Mobile communications support from Cellhire keeps Sport Relief’s ‘First Nation Home’ in touch for their race around the UK.

Cellhire provides telecoms and mobile internet solutions for the four national teams as they race around the UK hoping to be the First Nation Home for Sport Relief 2012.

February 24th 2012 York, UK – The First Nation Home race sees four national celebrity and sports personality teams race over 1000 miles around the UK to raise money for Sport Relief from the 10th to the 17th March. Teams representing England, Wales, Scotland and Ireland will start at their nation’s capital and will run, row, cycle and sail their way clockwise around the UK. Sport Relief raised £42m in 2010, helping to change lives in the UK and the developing world.

To ensure the teams are able to stay in contact and keep their audience up-to-date, Cellhire is providing the essential short-term communications kit they will need including mobile phones, mobile Wi-Fi and satellite phones for when the teams are off the beaten track.

Cellhire mobile internet devices will allow the teams to easily set up personal Wi-Fi hotspots wherever they are in the United Kingdom, enabling the teams to update Facebook and Twitter via a smartphone, tablet or laptop.

Tim Williams Cellhire CEO says, “It’s a great cause to be supporting and we’re thrilled to be selected to provide communications for the event. Our latest devices are small and light making them ideal for a touring challenge where space and weight are so precious.”

The general public can join the teams in their respective capital cities on March 25th for the climatic final leg of the challenge, a six mile run to the finish line.

Cameron Mather, First Nation Home Challenge Director said, “We are delighted to be working with Cellhire during our event. Cellhire’s excellent reputation for reliability and support was important to us when considering the safety of our teams and how important reliable communications are during an event such as ours.”


About Cellhire(
Formed in 1987, Cellhire is a specialist global service provider. Cellhire’s success is built on providing the very best wireless solutions available anywhere and they pride themselves on being easy to do business with. Specialising in the delivery of short term communications solutions for major global events, Cellhire is a leading supplier to organisers and businesses during events such as the Olympic Games, FIFA World Cup, UEFA Euro finals and The Cannes Film Festival.

Cellhire’s headquarters are in York, with additional offices in London, France, Germany, Japan, China and throughout the US. Cellhire has service agreements with more than 100 network partners in over 40 countries, ensuring coverage is truly global.

More information
James Hepton,
Marketing Manager, Cellhire
Email: marketing[at]cellhire[dot]com
Tel: +44 (0)1904 616784

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