News release

Date: 29th February 2012

GO Outdoors rewards customers with an innovative mobile-based mobile loyalty programme

First nation wide smartphone-based loyalty scheme • Powered by Mobilize Systems’ technology • Supports all smartphone handsets • No more plastic loyalty cards or paper vouchers

February 29th 2012 - Customers who cycle, run, ride, climb or fish their way into a GO Outdoors store are set to be rewarded with the UK’s first nationwide launch of an innovative mobile-based loyalty scheme. Powered by technology from Mobilize Systems, GO Outdoors discount card holders with an iPhone can immediately receive and redeem exclusive deals via their smartphone.

This is the first smartphone-based loyalty scheme to be launched nationally, made possible by Mobilize bringing together mobile phone technology, terminal and electronic point of sale (EPOS) payment systems. Customers simply present their smartphone to the cashier at point of sale, so no need to carry a plastic loyalty card, or fumble in a wallet or purse for a paper voucher.

The mobile-based loyalty scheme brings significant enhancements for GO Outdoors and its customers. Whilst customers can enjoy using their phone to earn and redeem rewards and offers at the point-of-sale, GO Outdoors benefits from enhanced customer engagement. In addition, with no need for plastic cards or paper vouchers the cost of operating the loyalty programme is reduced.

Lee Bagnall, GO Outdoors’ Chief Operating Officer says: "We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive Multi Channel Strategy"

"We are making shopping smarter and easier for the consumer,” says Claes Kockum, Commercial Director of Mobilize Systems. “The ability to receive and redeem offers through the phone changes the way we shop and interact with our favourite stores. GO Outdoors is the first nationwide retailer to realise the potential of fully ‘mobilized’ loyalty and has been the perfect, enthusiastic partner to bring the first programme to the UK high street."

Mobilize are shortlisted in the 2012 Smart UK Project, a competition sponsored by UK Trade & Investment (UKTI) to discover the country’s best new technology innovation across the mobile industry.


About GO Outdoors
GO Outdoors Ltd ( was established as CCC more than 40 years ago with a single store in Sheffield where its head office is still located. In 1998 it was subject of a buy-in management buyout led by Paul Caplan (President) and John Graham (Chief Executive). However, since 2004, the business has embarked upon a store expansion strategy which now places it as the only superstore retailer of outdoor equipment and clothing in the UK selling 'everything to do with outdoors under one roof'. The UK's fastest growing outdoor retailer now operates 37 stores nationwide.

For more information about GO Outdoors visit

About Mobilize Systems
Mobilize Systems (Mobilize) is a mobile marketing innovation partner helping retailers, brands, and
mobile operators to make stronger connections with a mobile audience, driving growth in marketing effectiveness, loyalty, revenue and profitability. Incorporated in 2002, Mobilize created the first mobile savings club - SHOP SCAN SAVE® with Sainsbury’s at Jackson’s - also now available nationwide via PayPoint terminals in more than 23,500 UK outlets. Mobilize works with leading international FMCG’s and leading high street retailers. Any retailer can set up Mobilize's patented platform to work as a free standing mobile CRM engine or alongside an existing loyalty scheme.

For more information about Mobilize visit

Media Contacts
For information about GO Outdoors please contact:
Richard Glynn, The Buzz Factory PR
Tel: +44 (0) 7881953406
Email: richard[at]thebuzzfactory[dot]

For information about Mobilize Systems please contact:
Claes Kockum
Commercial Director
Tel: +44 (0) 1932 268 659
Mobile: +44 (0) 7920 8789 81
Email: ck[at]mobilize-systems[dot]com
Hugh Cockwill
Chie Operating Officer
Tel: +44 (0) 1932 268 659
Mobile: +44 (0) 7879 430723
Email: hc[at]mobilize-systems[dot]com

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