News release

Date: 14th March 2012

Online news distribution service NeonDrum to present at UK’s biggest business show Business 2012

NeonDrum co-founder and director Lloyd Pople to give seminar on “Cost-effective Online PR to boost your web presence”

Reading, United Kingdom, 14th March 2012 – Industry-leading online news release distribution specialist NeonDrum today announces that co-founder and director Lloyd Pople will giving an online PR seminar this week at the UK’s biggest business show, Business 2012 (March 18th – 20th 2012, the 02, London). The NeonDrum seminar, “Cost-effective Online PR to boost your web presence”, will be given on the opening day of the show – Sunday 18th March – at 14:15pm (Seminar Hall 6). NeonDrum will also be exhibiting at the event at Stand A32.

Business 2012 is expected to host more than 30,000 visitors over the three days of the event, representing firms of all size and at all stages of business, and from across all the UK’s business sectors. The show will feature keynotes from Sir Richard Branson, Lord Sugar and Cherie Blair QC, and offer more than 200 workshops, over 200 exhibitors and more than 200 seminars as part of its education-led programme. In his seminar, Lloyd Pople will share with Business 2012 attendees the secret to harnessing cost-effective online PR to boost your web presence. Lloyd will demonstrate how businesses can very cost-effectively exploit online PR to punch above your weight in the online channel, deliver measurable results in terms of quality web traffic and search engine ranking, and outperform other promotional channels. Lloyd will also explore ways of creating news flow for SMEs and offer delegates NeonDrum’s expert guidance on how to write an effective online press release.

NeonDrum is also acting as the official news distributor for the show, issuing all event-related news on behalf of the conference organisers Blak Pearl.

NeonDrum is a press release distribution service specialising in online news. By keyword-tagging and manually distributing news release to a hand-picked list of global online publications, news sites, blogs, forums and social media, NeonDrum generates high quality, instantly visible coverage and delivers measurable results, including increased brand visibility, a boost in quality web traffic and tangible SEO benefits. NeonDrum is the only distribution service to guarantee industry-leading coverage results – measurably better than other newswires.

NeonDrum Director and Co-Founder Lloyd Pople comments: “NeonDrum is very proud to be involved with the Business 2012 show, which promises to be an exceptional event for the UK business community. Whether you’re a start-up, SME or mid-market company, our online PR service can deliver transformative benefits in terms of brand visibility, lead generation and online engagement, and I look forward to sharing the secrets of our hugely successful approach with Business 2012 delegates.”

Business 2012 attendees interested in pre-booking a meeting with the NeonDrum team during the event should contact Nicky Denovan on 0844 870 8028 or email info[at]neondrum[dot]com.

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About NeonDrum (

NeonDrum is a targeted online news release distribution and monitoring service for business-to-business PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.

We keyword-tag and distribute business-to-business (B2B) news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites.

NeonDrum delivers:
• Measurable brand visibility: your story is seen by a global online audience and is instantly visible via search – delivering a tangible boost in web visitors and enquiries
• Search Engine Optimisation (SEO): the online coverage that NeonDrum generates improves your keyword ranking in major search engines
• Guaranteed results: industry-leading coverage results for your story – measurably better than other newswires

Nicky Denovan
Director, NeonDrum
Email: nicky[at]neondrum[dot]com
Phone: +44 (0)844 870 8028

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