Date: 26th March 2012
London, UK – 26 March, 2012 – TradeDoubler, the number one pan-European online marketing company, today announced the availability of its Application (App) Download Tracking (ADT) framework supporting both iOS (iPhone / iPad) and Android mobile platforms. TradeDoubler is the first Pan-European performance network to offer this enhanced feature.
The ADT framework will enable Advertisers to more effectively monitor the success and importantly, the ROI, on App downloads in addition to tracking leads and sales on mobile activity. TradeDoubler’s performance network is able to accurately and in a controlled environment, keep Advertisers appraised of increased users, App downloads and in-App purchases, helping to increase visibility into buying behaviour.
For mobile Publishers, the ADT framework can drive revenue from App downloads with attractive rates of revenue per download, depending on the market and brand awareness.
In addition, the enhanced ADT functionality allows TradeDoubler clients to track not only downloads from Apps across the TradeDoubler performance network, but downloads generated from sites as well as from Apps, giving users a significant advantage over alternative solutions currently on the market.
“ADT is an invaluable way to enhance and increase your mobile marketing campaign,” said Pia Svirsky, Product Director, Mobile, TradeDoubler. “To have the ability to understand your buyer and visibly map buying habits to your marketing campaign is the holy grail for marketers. This enhanced feature enables Advertisers to generate and target better ads, follow conversion rates and evaluate follow up activities to increase your App install base. That, coupled with the ability to calculate the return on ad spend is compelling.”
“The feature is simple to use. An Advertiser includes the ADT framework into the App and uploads a version into the iTunes App Store or the Android Market,” noted Rob Wilson, Market Unit Leader North West, TradeDoubler. “More and more marketers are using Apps as another vehicle to increase brand awareness as part of their overall mobile marketing campaign. With ADT the marketing possibilities become more sophisticated for Advertisers and with the revenue generating potential can be lucrative for Publishers, so it’s a win-win situation.”
TradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 140,000 web publishers, TradeDoubler helps more than 2000 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 70 per cent of Europe's e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, CDON. The share is listed on Nasdaq OMX. More information is available at www.TradeDoubler.com
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