News release

Date: 16th February 2009

Marketingunity Hosts Technology Webinar to Help Marketers Improve Efficiency and Cut Costs

Marketing Resource Management (MRM) Vendor Marketingunity Opens Registrations For Live Webinar Presentation

Newbury, United Kingdom, February 16th, 2009 – Marketingunity, a leader in collaborative web-based Marketing Resource Management (MRM) software, today announces that it is launching a series of free webinars exploring how the latest MRM technology can help marketers to improve efficiency, reduce costs and maximise return on marketing investment. The first webinar presentation, entitled “Cost-effective Marketing using SaaS (Software as a Service)” will be given live at 10.30 GMT on 27th February 2009. The 40-minute webinar is aimed at all managers responsible for marketing resources and budgets, plus CEOs, Managing or Financial Directors and Heads of Procurement with an interest in reducing the cost of marketing without impacting its effectiveness.

MRM is a new class of web-based management tool that enables customers to maximise return on marketing investment by boosting productivity, streamlining key processes and optimising the efficiency of all marketing resources. The Marketingunity webinar will offer key case studies highlighting the benefits that MRM technology is delivering to a range of organisations today, and will include an update on the very latest state-of-the-art tools that are being implemented by visionary Marketers as a route to reducing marketing costs without cutting corners. Registration for the webinar is free and open now. For the full agenda and details of how to sign-up, please visit the Marketingunity website:

Chris Hopwood, Managing Director for Marketingunity comments: “The recession is tempting many companies to cut marketing costs, but they don’t want the associated drop in marketing activity, because they know that will have a negative impact in future. The only way to cut costs without also cutting activity levels is to make more efficient use of marketing budgets and staff. This webinar will show real-life case studies of companies that have achieved exactly that.”

Marketingunity offers one of the most comprehensive web-based MRM applications on the market, spanning the entire marketing product life-cycle from project planning to campaign fulfillment. The MarketingunityTM MRM solution replaces the use of separate desktop spreadsheets by providing a single, unified online environment where marketing teams, field staff, agencies and suppliers can collaborate to proactively plan, execute monitor and report on campaigns; manage digital assets, workflows and approvals; procure goods and services cost-effectively, and ensure timely fulfillment. The result is reduced costs, administration overheads and delays, and faster time-to-market – and longer time-in-market – for campaigns. The Marketingunity MRM range includes editions for Enterprises and Agencies, and for on-premise or SaaS (Software as a Service) deployment. It is delivering measurable time and cost savings and ensuring the highest possible return for marketing spend for over 1200 blue-chip global enterprises today.

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About Marketingunity (
Marketingunity is a privately-owned Marketing software company based in Newbury, UK. Since its foundation in 1996 by Managing Director Chris Hopwood, the company has specialised exclusively on database-driven, web based business software applications. In 2000, the company launched the UK’s first Web-based suite for Marketing procurement. Since then, continuous development driven exclusively by customer and market feedback has resulted in Marketingunity – one of the most comprehensive Marketing Resource Management (MRM) suites on the market.

Marketingunity is a modular suite of collaborative, web-based marketing applications that manage marketing operations and enhance productivity and performance across the whole Marketing Value Chain for all aspects of the marketing ecosystem, including corporate in-house marketing, procurement teams, field marketing staff, external agencies and suppliers.
Marketingunity is one of the most widely used MRM solutions today and has developed an impressive blue-chip customer base with over 1,200 global organisations, including global brands from the finance, retail, telecom and travel sectors.

Press contacts:

Nicky Davis
EvokedSet PR
marketingunity[at] evokedset [dot] com
Phone: +44 870 285 1650

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