News release

Date: 8th May 2012

Marketo Expands Executive Team to Fuel a New Era of Social Marketing Automation

Acquisition of Leading Social Campaign Management Platform Crowd Factory Brings Even More Depth To Marketo’s World-Class Leadership Team

London, UK – May 8, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the expansion of its leadership team after the acquisition of the leading social campaign management platform, Crowd Factory. These social business visionaries will forward the company’s goals of redefining marketing automation and sales effectiveness by integrating social marketing as a vital part of every online marketing initiative.

Sanjay Dholakia, former CEO of Crowd Factory, is now Marketo’s senior vice president of product marketing and corporate development. He will focus on extending Marketo’s product leadership, developing business segments and establishing a new solution ecosystem to increase the company’s reach.

As vice president of revenue optimization, David Cain will lead new alignment and growth initiatives across sales and marketing worldwide. He will further develop the metrics and reporting of Marketo investments showing the revenue impact by campaign and by business segment over time as Marketo continues to deliver stellar results by leveraging Marketo products. David will work with executives to continue building a world-class revenue organization and share Marketo best practices with customers, so they see maximum revenue growth acceleration through the company’s products and services.

Shaun Klopfenstein, vice president of engineering, will lead Marketo’s product development efforts. He will focus on driving continual innovation across Marketo’s product line and advance integration efforts to deliver more new products faster.

As Marketo’s new chief architect, Eric Kienle will play a key architectural leadership role across Marketo’s full product portfolio. Alex Mouldovan, vice president of product management, will be responsible for product planning, requirements, roadmaps and product release management for the company.

“Crowd Factory’s leadership team built a world-class social campaign management platform, and we’re thrilled to welcome their creativity, innovation and talent to the Marketo executive team,” said Phil Fernandez, president and CEO, Marketo. “Our innovation has repeatedly reset the standard for marketing solutions, and we’re at it again with the recent revolutionary development in social marketing automation. The addition of these extraordinary executives to our leadership team will add fuel to our already dramatic growth.”

About Marketo
Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:
Vanessa Land
Devonshire Marketing
Tel: 01276 675 571
Email: vanessa[at]devonshiremarketing[dot]com

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