News release

Date: 21st May 2012

Matthew Dieumegard-Thornton reaches summit of Mount Everest

Young mountaineer Matthew Dieumegard-Thornton has become one of the youngest British climbers to reach the summit of Mount Everest.

May 21st 2012 - Young mountaineer Matthew Dieumegard-Thornton has become one of the youngest British climbers to reach the summit of Mount Everest.

Matthew, who turned 22 during his expedition, safely reached the top of the world’s highest mountain in the early hours of Saturday 19th May.

Matthew, of Sleaford, Lincolnshire, UK achieved the monumental feat to help raise awareness of global environmental and sustainability issues and to commemorate The Queen’s Diamond Jubilee.

Matthew is raising money for international charity Global Angels to provide disadvantaged children and their communities with access to safe drinking water.

Visit or text the code SNOW92, your amount (e.g. £10) to 70070.

He was sponsored for his expedition by global digital services provider Yell.

Matthew’s successful attempt on the 8,848 metre summit started on 30th March and will end when he has safely returned to Base Camp, before the journey home to the UK. In the first few days of his climb, Matthew had to overcome a bout of laryngitis to stay on track. He also had to brave the risk of avalanches – one major avalanche in the notorious Khumbu Icefall wrecked the camp that he and his team had just left a few hours before.

Matthew followed the south eastern route taken by Sir Edmund Hillary in 1953 when he became the first man to reach the top of Mount Everest – three days before Queen Elizabeth’s coronation.

Matthew also climbed Everest to highlight the continuing fight against “environmental irresponsibility”, as an Ambassador of Climate Unchange, a global webshop that enables individuals and businesses – small and large – to offset their carbon footprints.

Due to high winds, Matthew was unable to make a phone call from the summit but his Mother, Nicolle, received confirmation later in the day that his climb had been successful.

Mike Pocock, Yell Group Chief Executive Officer, said: “Many congratulations to Matthew for becoming one of the world’s few to achieve such an impressive feat and for highlighting important global environmental issues. His inspirational achievement is a testament to the continued drive, motivation and entrepreneurial spirit that he has shown throughout the expedition – all values that resonate with Yell, as a responsible organisation.”

Ahead of his climb, Matthew received messages of support from The Queen, who wished him “warm good wishes” in achieving his goal and his safe return, and explorer Sir Ranulph Fiennes, who praised Matthew’s maturity and inner strength.

Matthew is a graduate in Sport and Exercise Science, specialising in environmental physiology, and has previously trained as a squash professional. In mountain training, he has climbed Peak Lenin(7,134m) in the Pamirs range of Kyrgyzstan, and Mera Peak(6,476m) and Baruntse(7,219m) in Nepal.

Matthew is aiming to raise at least £8,848 – the equivalent to the height of Everest - for the Global Angels’ Water for Life project whereby every £5 raised provides one person with safe drinking water for 10 years.

Yell’s support for Matthew reflects its long established track record for corporate social responsibility, with the aim of providing its shareholders and other stakeholders with confidence that it is a well-managed, responsible and sustainable company.

You can support Matthew's challenge and donate to Global Angels via Just Giving: or text the code SNOW92, your amount (e.g. £10) to 70070.

You can read more details about Matthew’s achievement at:

About Yell
Yell Group is a leading provider of digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SMEs’ need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group had 1.3 million SME customers.

Yell is in the media sector and is classified as a low impact company with regards to climate change.

About Global Angels
The Global Angels Foundation is an international charity, empowering disadvantaged children and communities around the world.

They focus their efforts on those living in extreme poverty or disadvantage: street kids, orphans, trafficked kids, marginalised women and families, child slaves and those suffering as a result of devastated environmental conditions or natural disasters. Partner projects are strategically designed to equip individuals and their communities to turn their lives around, family by family, village by village, and in so doing, build their own model for sustainability.

Through The 100% Promise, every penny Global Angels receives from public donations goes directly to tangible on-the-ground resources such as safe drinking water, water food, education, homes, rehabilitation, medical care and disaster relief.

About Climate Unchange
Climate Unchange is Wardour And Oxford’s social mission fighting environmental irresponsibility. is a carbon offsetting webshop featuring carbon credited projects independently verified and certified by organizations accredited by the United Nations.

About Wardour And Oxford
Wardour And Oxford is a global business development agency working with entrepreneurs, emerging and Fortune 1000 companies to grow their businesses locally and internationally. The company provides management consultancy, global lead generation, sales, marketing, communications, public relations, events and appointment setting services, connecting clients to CEOs, business leaders, venture capitalists, angel investors, political, creative, entertainment and royal connections. Explore or email connect[at]wardourandoxford[dot]com.

Demelza Fryer-Saxby
Tel: +44 (0) 118 358 2977
Mobile: +44 (0) 7834 893174

Global Angels
Fina Whilton
Global Angels International Office
Tel: +44 (0) 207 484 5408

Climate Unchange/Wardour And Oxford
Wempy Dyocta Koto
Tel: +44 (0) 7415 700 593

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