News release

Date: 24th March 2009

KNICE Urban Music Project Nominated For 2009 International Visual Communication Association Award

UK Urban Artist Collaboration Recognised By IVCA In “Public Relations” Category

London, United Kingdom, 24th March 2009 – KNICE, the independent UK urban artist-support project to promote solutions to knife crime, today announces that it has been nominated for a 2009 International Visual Communication Association (IVCA) Award. KNICE has been recognised in the “Public Relations” category. The winners will be announced at the IVCA Awards ceremony on Friday 27th March 2009 at the Grovesnor House Hotel in London.

The KNICE music collaboration project was formed in September 2008 by Co-Founders Jay Woods (Hotdog and Mustard Films) and Ady Le Roux (formerly of Indelible Hip Hop Video Magazine). KNICE brings together the leading figures in UK urban music – including BBC Radio 1 DJ Ras Kwame – to promote long-term solutions to the issue of knife crime and inspire courage and positivity in young urban communities. The project launched with a nationwide TV campaign carrying an anti-knife-culture message, which successfully aired on MTV Networks, Virgin Networks, Nuts TV and FIVE. With the original project aims achieved, Phase 2 of the project is now getting underway and is being driven by Co-Founder and Creative Director Ady Le Roux, Music & Educational Director Fusion, and Consultant Mike Murphy.

“We strive to promote a message of positivity, understanding and social responsibility, through the development of creative projects and youth initiatives,” comments Ady Le Roux.
“Having achieved such recognition for the first phase of the KNICE project, I feel that we have a lot to do and the standard has been set. I look forward to achieving, with Team KNICE, the goals and ambitions for phase 2.”

The International Visual Communication Association provides a centre of excellence for visual communication best practice. The IVCA is the largest professional body of its kind in Europe with 1000 production members (including production companies, freelancers, and support service providers) and 1500 Client Associates. The IVCA Awards is Europe’s largest and most prestigious celebration of the best in corporate and public sector visual communication.

To view the IVCA Award 2009 finalists, please visit:

For more information about KNICE, please visit:

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About KNICE (
KNICE aims to educate, motivate and inspire young people to achieve their full potential. We strive to promote a message of positivity, understanding and social responsibility, through the development of creative projects and youth initiatives. We think that everybody deserves a chance to live a 'knice' life, regardless of race, ethnicity, belief or economic status. As an independent enterprise KNICE believe that honesty, integrity and values are key to unlocking this potential.

Press contacts:

Mark Wilson
e: mark[at]knice[dot]co[dot]uk
Tel: 07803 168028

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