News release

Date: 14th September 2012

Say ‘Hello, Clarus’ and wave goodbye to Active Media.

Active Media has undergone a change and is now officially Clarus Data. After much deliberation of the existing brand, it was decided that a complete rebrand would be beneficial and that this was a great time to undertake such an exercise.

September 14th, 2012 - Established for over 30 years, Active Media has built up a great reputation in the industry of data capture and have a large number of long-standing and loyal customers. They have grown their capabilities and with their expertise, extensive knowledge and experience in data capture, now offer a range of services, which they continue to develop to meet the changing needs of their customers and target markets.

In the last year they have also opened offices in Latvia, to extend their UK capabilities and also be better placed to service and grow their European market.

With all these changes and increased capabilities Clarus Data decided that the time was right to let the market know. Working with a range of different industries; retail, manufacturing, publishing, public sector and many more, Clarus wanted to ensure each of the industry sectors they work with, fully understand what Clarus has to offer and how they can enhance a business with the use of meaningful and accurate data capture and management.

Yvonne Graves, who has been with the company for over 20 years, has now taken full responsibility of the day-to-day running of Clarus Data and has been involved with the rebrand from the outset.

Yvonne said “The need to increase our profile in the market and reposition ourselves became more apparent last year. We do have a fabulous customer base, working with many top ‘blue-chip’ companies and we are very proud of the fact that most of our customers are long-standing ones, who continually provide us with on-going and repeat work. We also knew that not all understood our full capabilities and the services we could offer"

“So we reviewed the business and took action to start these changes. It has been a great experience and we are all really pleased with the redesign changes and new name”.

“We know Clarus Data has more to offer than many of our existing customers realise, and also others looking for data capture services. We are seeing new business emerging from sectors, which in the past didn’t appear to have a need for data capture. We are, therefore, very pleased with developments and under the new brand of Clarus Data we know we can handle any new opportunities and challenges positively. It has invigorated our team and we are all excited by the challenges ahead.”

“With our new website too ( we also have a better online presence, which will aid the business and make it easier for new prospects to find us and understand our complete services and solution offering. We are now looking forward to the new opportunities ahead with our existing and new customers”

Clarus, making sense of your data

For Further information;

Tel: +44 (0) 1332 678930,
Email: info[at]clarusdata[dot],

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