Date: 11th October 2012
Australia - 11th October 2012 – a new pan-Asia Pacific research1 report – ‘Social Media and Resourcing: the impact of Social Media on Recruitment and HR in Asia Pacific’- published today by leading global resourcing and talent management provider Alexander Mann Solutions (AMS) and The Chapman Consulting Group, has revealed how important social media is within the Australian jobs market.
Without exception, every (100 per cent) Australian HR and resourcing professional who responded to the survey stated they use Social Media to help them source candidates, while 80 per cent said they also use the likes of Facebook, LinkedIn and Twitter as part of their Employer Branding activity.
However, despite the insights that can potentially be gleaned from viewing a candidate’s online profiles and comments, none of the Australian respondents said they used Social Media to vet or reject job applicants. This contrasts with what happens elsewhere in the region: in Singapore, 17 per cent said they had rejected a candidate based on what they’ve seen on a social media site, and in Hong Kong 29% of recruiters reported they actively vet candidates online.
Martin Cerullo, Director of Business Development for Asia Pacific at Alexander Mann Solutions, comments: “Social media used to be the exclusive playground of Gen Y and Web 2.0 denizens, but its ability to connect people and companies in real-time has helped it become one of the most mainstream of media.
“AMS have long been fierce advocates of social media's potential in hiring and building world class employer brands. This report provides a vital insight into how, where and to what extent HR, talent and recruitment professionals in the Asia Pacific region are currently using social media, and also how they expect this to change moving forward.”
85 per cent of all respondents from Asia Pacific said that they actively use Social Media, with LinkedIn (90 per cent) the most popular, followed by Facebook (63 per cent) and Twitter (31 per cent). Meanwhile, 90 per cent said they expected business usage of social media to rise next year, although they also said that limited time and resources would continue to hinder greater and more effective use of social media in resourcing.
Overall, the top three ways in which social media was seen as being useful by HR and resourcing professionals in Asia Pacific were:
• Candidate sourcing – 73%
• Managing employer brand – 73%
• Lowering overall recruitment costs – 71%
Perhaps somewhat surprisingly, professional usage of social media increases the more senior the individual. While 78 per cent of all Recruitment Officers said they used social media as part of their roles, this figure rose to 83 per cent for Managers and 91 per cent at Director-level.
NOTES TO EDITORS:
1 The research was conducted on behalf of Alexander Mann Solutions and the Chapman Consulting Group via an online survey, which polled individuals in recruitment and employer branding roles throughout the Asia Pacific region in March 2012.
About Alexander Mann Solutions – www.alexandermannsolutions.com
Based on the shared belief that people are the foundation for success, Alexander Mann Solutions (AMS) builds world-class talent and resourcing capability for leading organisations across the globe.
As a trusted advisor, AMS delivers a range of measurable solutions through integrated outsourcing and consultancy services. Listening to its clients, these services have been blended over the years to deliver significant financial, performance and competitive benefits for many of the world’s leading brands - including Microsoft, Barclays, INPEX, Deloitte, Credit Suisse, Novartis, Origin Energy, Rolls-Royce and Vodafone.
AMS pioneered Recruitment Process Outsourcing (RPO) in the European market in 1996, and what followed was a step change in the professionalism of the recruitment industry. AMS listened to the market and have never stopped delivering innovative solutions. By early last decade, AMS had rapidly grown and were deploying solutions for a wide range of organisations across Europe, Asia Pacific and the Americas. While RPO and Contingent Workforce Solutions remain a core component of what AMS does for its clients, AMS now has a range of consulting teams who work across all stages of the talent and resourcing lifecycle. These teams are fully integrated into AMS’ RPO offering.
For further information or to arrange an interview, please contact:
Mark Milner, Global Head of Marketing
Alexander Mann Solutions
m: +44 (0) 7557 972 860