News release

Date: 23rd July 2009

Route-to-Market Specialist Conduit Partners Delivers Rapid Revenue Breakthrough for Scottish Companies

‘Commercial Breakthrough Service’ Generates £900K in Additional Revenues; Conduit Achieves 178 Per Cent of Target and Extends Contract with Scottish Enterprise

Abingdon, United Kingdom, 23rd July 2009 – Conduit Partners Limited, the UK’s leading specialist in early stage business-building for technology-based companies, today announces that it has completed a successful one-year programme to secure rapid revenue breakthroughs for early-stage businesses in a programme co-funded by participating businesses and Scottish Enterprise, Scotland’s enterprise, innovation and investment agency. As a result of its success, Conduit’s “Commercial Breakthrough Service” contract has been extended by Scottish Enterprise, with the aim to put at least ten companies per year through the programme.

Working in partnership with Scottish Enterprise, Conduit Partners helped a number of Scottish companies to generate additional sales revenue and build their product Marketing and Sales capabilities. The companies enrolled in the programme included CRM specialist software consultancy Sales Agility; automated high volume trading platform operator Level E; games development company Outerlight; automated semiconductor fabrication software vendor Savantech; accelerated drug discovery specialists BrainWave, High Power Diode Laser company PowerPhotonic, and FPGA software core developer Aliathon.

Over the 12-month programme – delivered from March 2008 to March 2009 – Conduit Partners’ client-set goal was to generate £500K of additional revenues across the businesses, plus a combined increased sales pipeline of £5M over the next three years. Conduit achieved 178 per cent of revenue target in adverse market conditions, delivering a total of £900K in additional revenues.

Greg Soper, Managing Director of Sales Agility, commented: "Conduit Partners gave my company a focus and strategic direction that was invaluable in securing new business contracts. We're in better shape for growth in profitable areas as a result of Conduit's knowledge and keen business acumen."

The Commercial Breakthrough Service is designed for companies looking to gain breakthrough to early revenues and seeking to create rapid commercial engagements. Using a flexible and individually tailored support programme and performance monitoring framework, the CBS focuses on facilitating commercial engagements with prospective customers by working closely with – and complementing – existing management teams.

For the Scottish Enterprise CBS programme, Conduit delivered a range of support to the engaged companies, from crafting initial offers and value proposition creation to sales and negotiation support. The key elements of the SE programme included Business Diagnostics and Commercial Strategy; Value Proposition and Financial Modeling; Early-Stage Collateral Kit; Market and Customer Validation; Launch Marketing and Customer Engagement, and Breakthrough Sales and Pipeline Management.

Commenting on the success of the CBS programme, Conduit Partners CEO Jon Treanor said: “Conduit Partners delivers much more than facilitated workshops and consultancy – we are hands-on practitioners capable of supporting businesses and bringing in hard revenue. The diversity of technologies and markets represented by these companies, and their different stages of business maturity, demonstrates that the success of the programme can be replicated for any hi-tech, product based business – even in extremely challenging market conditions. We are delighted to have been instrumental in delivering significant commercial breakthroughs for these organisations through this now proven CBS programme.”

Conduit Partners delivers a full range of commercialisation service and support for early-stage companies, including proof of market assessment, IP landscaping and freedom to operate reports, and revenue breakthrough services. From business-building to business turnaround, Conduit Partners offers proven, practical programmes that unlock the value from visionary IP, create sustainable competitive advantage, and successfully connect companies to their markets.

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About Conduit Partners (
Conduit Partners Limited is the UK’s leading specialist in early stage business-building for technology-based companies.

From business-building to business breakthrough services, Conduit Partners offers proven, practical programmes that help to unlock the value from visionary IP, create sustainable competitive advantage, and successfully connect companies to their markets.

Since its founding in 2002, Conduit Partners has delivered its full range of commercialisation consultancy and support services to leading organisations including QinetiQ, Forensic Science Service, Consensus Business Group, Finance Wales, BAE SYSTEMS, Merseyside investment fund and UCL..

Conduit has delivered over 150 workshops to universities in the UK, and its management team was behind the early success of Celoxica, at the time one of the UK’s most successful university technology spin-out companies.

Press contacts:

Conduit Partners
Nicky Davis
EvokedSet PR
conduitpartners[at] evokedset [dot] com
Phone: +44 844 870 8025

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