Date: 2nd August 2013
London/Karlsruhe, August 2, 2013 +++ Romek Jansen (40), who joined the company earlier this year, has been appointed Vice President Product & Partner Management at BrandMaker, the leading European provider of Marketing Resource Management (MRM) systems. In addition to managing the global partner program, Jansen is now responsible for management of the BrandMaker product portfolio, from market research to design and execution of an end-to-end product strategy. Jansen is a pioneer and thought-leader in both Marketing Resource Management and Marketing Process Optimization. He is well-known as an author and a keynote speaker at international conferences, and his vast experience in implementing marketing automation systems will have an immediate impact on the strategic management of BrandMaker's market leading solutions. BrandMaker CEO Mirko Holzer comments: “Romek Jansen's involvement in our product management will help us to rapidly extend our position as Europe's number one MRM provider, and will help with our emerging businesses worldwide. Based on his renowned expertise we will set the benchmarks further on ensuring BrandMaker stays the technology leader in this very dynamic market.”
With its Marketing Efficiency Cloud, BrandMaker is the leading European vendor of technologies for brand management, marketing planning, campaign control, digital asset management, and the automation of advertising material production and advertising logistics.
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a “leader” in the MRM sector and count the company among the world's fastest-growing providers. BrandMaker's Marketing Efficiency Cloud is an extensive solution suite that can be operated either in a private cloud or as an internally hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.
Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. The company is headquartered in Karlsruhe, Germany and employs more than 200 people. A global partner network, branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia, support BrandMaker's international customers.
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