News release

Date: 12th November 2014

koffer-direkt.de heads off for new horizons with Intershop

Leading online shop for luggage setting a course for further growth - Acquisition of new client shows how attractive the versatile and highly flexible Intershop solution is to companies of all sizes

Jena, Germany, 12th November 2014 – koffer-direkt.de GmbH & Co.KG, the leading online shop for every type of travel luggage, has become Intershop’s newest client. The company is switching from Oxid eSales to Jena-based Intershop, the leading independent provider of omni-channel commerce solutions. Intershop 7 was chosen because it satisfies a need for a powerful and highly scalable platform. The decision to use Intershop puts koffer-direkt.de on an early course for profitable further growth. The highly modular solution is designed to make integrating an existing system landscape through standardized interfaces easy and simple, and affords ample flexibility for future links to third-party systems—something that is of vital importance for a company that handles its entire order fulfilment process in-house.

As a company that started out with traditional in-store sales, koffer-direkt.de attaches great importance to knowing exactly who its customers are and what they want. koffer-direkt.de therefore conducts targeted campaigns with the aid of precise analyses of key figures and exceptionally high-quality product photographs produced by its own in-house photographic studio. Once Intershop 7 has been implemented, its integrated content management system will provide the company with even better campaign management resources to support these activities. Because it combines a uniquely wide range of use models that make migrating the shop from one model up to the next one an economical process with minimal risk, Intershop is a secure long-term choice for the international expansion the company seeks. Says Dennis Heidtmann, a partner in koffer-direkt.de, “If we are to build on our position as the market leader, we have to have a shop that will stand the test of time. We therefore decided to discard our existing platform and switch to Intershop 7. Intershop not only meets our complex growth and stability requirements, it also offers us all the options an internationally-oriented company looks for.

Adds Volker John, Intershop’s Vice President of Sales for Germany, Austria and Switzerland, “koffer-direkt.de made the switch to Intershop after a thorough review of the providers in the market. It chose Intershop because of Intershop’s flexible and highly modular use model, which provides the ideal basis for the company’s growth plans. It is a successful company that started out with an in-house solution and ultimately came to us after working with one of our competitors along the way. And so it knows from experience that a change of platforms is fraught with complexity and risks. The fact that Intershop was chosen shows how attractive our product portfolio is to companies of all sizes.”

Über Intershop:
Intershop Communications AG (gegründet 1992; Prime Standard: ISH2) ist der führende unabhängige Anbieter innovativer und umfassender Lösungen für den Omni-Channel-Commerce. Das Unternehmen bietet leistungsstarke Standardsoftware für den Vertrieb über das Internet sowie alle zugehörigen Dienstleistungen, inklusive des Online-Marketings. Darüber hinaus übernimmt Intershop im Auftrag seiner Kunden die gesamte Prozesskette des Online-Handels einschließlich Fulfillment. Weltweit setzen über 500 große und mittelständische Unternehmen und Organisationen auf Intershop. Zu ihnen zählen u. a. HP, BMW, Bosch, Deutsche Telekom und Mexx. Intershop hat seinen Sitz in Deutschland (Jena) und unterhält Niederlassungen in den USA, Europa, Australien und China. Weitere Informationen über Intershop erhalten Sie im Internet unter www.intershop.de.

This release contains statements about future events and the future financial and operational development of Intershop. Actual events and results may differ significantly from the results described in these statements or expected on the basis of them. Risks and uncertainties that may lead to such differences include but are not restricted to the limited duration of Intershop's business activities to date, the low predictability of revenues and costs, possible fluctuations in revenue and results, substantial dependence on individual key account orders, customer trends, the level of competition, seasonal variations, electronic security risks, possible government regulation, the general business climate, and uncertainty regarding the release of liquid funds that are currently available only to a limited degree.

For further information please contact:
Intershop press contact:
Heide Rausch
Tel: +49.3641.50-1000,
pr[at]intershop[dot]de,
www.intershop.de/news

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