News release

Date: 30th September 2009

Mplayit and Metaflow partner to make life easier for leading mobile publishers and operators

Mobile games discovery specialists team up with content submission experts to deliver one stop demo and distribution shop to publishers and operators

Washington DC, London, September 29th, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with content submissions and ingestion specialist Metaflow. The deal allows publishers and operators to upload content into the growing Mplayit eco-system with even greater ease.

Building upon Mplayit’s existing partnerships with top-tier content providers and operators, Metaflow’s submission software and services will provide the default process for loading content into Mplayit’s backend platform. This will allow mobile publishers to quickly and easily launch online demo versions of all their games and apps across Mplayit’s distribution network, streamlining the procedure and integrating it fully into their existing operator and app store submissions workflow. This announcement comes as Mplayit continues to expand its publisher roster and launches new services in Europe.

Mplayit provides games and apps discovery and merchandising solutions to mobile operators and on social networks. The company is partnered with leading global publishers and delivers services to them and mobile operators including Sprint, AT&T and Cellcom. Its web storefronts are integrated with leading social networks like Facebook, MySpace and Bebo, as well as with micro blogging and linksharing services like Twitter and Digg. These 'Mobile Arcades' allow users to discover, demo, buy and recommend their favorite games and apps to their friends, all from their web browser.

Since its founding in 2006, Metaflow's tools have become the industry standard in mobile content management, taking much of the complexity out of the content submission process for major games and application publishers. Metaflow software greatly increases productivity, deployment capacity and revenue opportunities across over 400 sales channels globally.

"When it comes to content submissions, Metaflow are the guys everyone looks to,” said Michael Powers, CEO Mplayit. “Through working with Metaflow, our publisher partners will be able to launch demos and integrate into Mplayit’s social discovery service with the minimum of fuss and maximise their speed to market - just a few simple, standardised clicks.”

“Mplayit are rapidly establishing themselves as leaders in their field and there are great synergies in this relationship,” said Charles McLeod, CEO Metaflow. “We already work closely with many of the same operator and publisher partners and by integrating our tools, Mplayit will be able to streamline and simplify processes for everyone in the chain.”

About Mplayit (
Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures.

For more information, visit or email info[at]mplayit[dot]com. You can also follow Mplayit on Twitter: @Mplayit.

For more details contact:
Andrew Durkin
E: Andrew[at]mustardpr[dot]com
Tel: + 44 (0) 1628 502601

About Metaflow (
Metaflow provides the industry's leading mobile content management solutions which help publishers, aggregators and platforms providers, stock and track mobile content into more than 400 mobile operator and D2C portals globally. The Company’s content submissions software is centrally managed for all parties ensuring the fastest and most cost efficient time to market. Metaflow leverages a large customer base alongside tools and industry standards to enable rapid content receipt and bulk ingestion into vending platforms for all major downloadable content types. Metaflow is privately owned with offices in the UK.

For more details on Metaflow please contact: Charles McLeod on +44 1344 397039 or via cmcleod at

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