News release

Date: 20th November 2017

ip.access deploys PRESENCEā„¢ solution with O2 UK for cellular micro-proximity customer analytics

Following successful customer deployments and trials, today ip.access announces it has signed a partnership agreement with O2 to deliver micro-proximity customer analytics through the ip.access PRESENCEā„¢ solution.



Cambridge and London, 20th November 2017. – Following successful customer deployments and trials, today ip.access announces it has signed a partnership agreement with O2 to deliver micro-proximity customer analytics through the ip.access PRESENCE™ solution. 

Over the last year, O2 has deployed PRESENCE™ sensors into selected enterprise customer properties across a range of market segments, including differing use-case applications in Retail, Banking, Transport, Stadia and Tourism. The PRESENCE™ sensors incorporate 3G, LTE, Wi-Fi, Bluetooth and GPS technologies that enable O2 to recognise subscribers as they enter chosen customer sites. The sensor data is anonymised to ensure it fits within the operator’s privacy and permissions frameworks to guarantee end-user privacy.

PRESENCE™ sensors gather rich analytical data which provide actionable behavioural insights for businesses who want to truly understand who visits their venues, as well as the ability to provide targeted campaigns at a level of granularity that has not been previously possible. Importantly, the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wifi to be switched on, making it a universal solution across all handsets.

Robert Franks, Director of Digital at O2 commented, “We are pleased to work with ip.access to add cellular micro-proximity to our capabilities.  With rich data insight, PRESENCE™ enables us to help our customers in a variety of sectors understand what factors influence people visiting certain locations.”

"We are delighted with the success achieved in our joint engagement with O2 to date," explains Malcolm Gordon, CEO at ip.access. "We will continue supporting the operation in the UK with our outstanding technology and service capabilities, and I look forward to expanding this success.”

About ip.access
http://www.ipaccess.com

Headquartered in the United Kingdom, ip.access originates the best-in-class wireless solutions that maximise the value of radio and data assets via disruptive business models. The company has products and solutions live in over 100 customers’ networks around the world.

ip.access has an end-to-end deployment philosophy that integrates its PRESENCE™ sensors and small cell access points of all technologies with data management platforms, access gateways and comprehensive network management and performance tools. With a strong track record of working with trusted partners on integrated solutions, both product and services led, ip.access unlocks spectrum value for all its customers.

A service that empowers you to monetise location data across the broadest set of use cases such as Retail Footfall, Outdoor Digital Media, Events, Card Payment Verification, Transport, Smart Buildings and Geo-fencing delivered against a robust Privacy, Permissions & Policy framework.

Irrespective of your data set requirements [licensed spectrum, unlicensed or BLE], we have a proven solution which delivers rapid ROI and the ability to open up new markets and revenue streams.

As part of the ip.access portfolio of products, PRESENCE™ has delivered excellence in the field of micro proximity having been selected as sole vendor for a number of Global Telco, Financial Services, Retail and IoT customers.

About O2

O2 is the commercial brand of Telefónica UK Limited and is the mobile network operator with the highest customer satisfaction in the U.K according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating its nationwide O2 Wifi service. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and England Rugby. Read more about O2 at o2.co.uk/news.

Telefónica UK Limited is registered in England and Wales. Registration number: 1743099.

Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom.


For further information please contact:
Rachel Nulty Wildfire ip.access@wildfirepr.com +44 (0)20 8408 8000

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