News release

Date: 26th October 2009

Yell.com unveils 18 new microsites to give detailed consumer information on key business sectors

Consumers to get ideas and tips from mix of Yell bloggers and web-based information sources on “vertical” sectors including solicitors, gardening, motoring and plumbing

Yell.com today announced the launch of 18 new microsites in a significant expansion of Yell’s plans to integrate extensive consumer advice and information into its local business search experience.

These microsites combine content from Yell.com’s own expanding network of bloggers with consumer advice and the most relevant web-based information sources. The sites, supported by a customised version of US content services platform Daylife (www.daylife.com), cover common local search topics. These range from local trades such as plumbing, professional services such as solicitors, and leisure activities such as gardening and motoring.

Matthew Bottomley, director of product marketing at Yell.com, said: “This is a substantial step forward in Yell.com’s drive to offer UK consumers a rich local search experience. It means that as well as finding local businesses on Yell.com, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.”

Each Yell.com microsite is supported by bespoke articles and other content commissioned by Yell’s specialist new media content team. This includes:
- bespoke consumer guides such as a comprehensive guide to law
- information from Yell’s content partner network
- blog posts from a wealth of specialist bloggers ranging from local lawyers to gardening experts and car mechanics



Nick Haworth, Yell.com’s head of content, said: “Supported by our expanding network of bloggers and content partners, Daylife now enables us to organise and aggregate content around the topics that people using Yell.com search for the most.”

Yell has created the new microsites by integrating several IT solutions including its own business search engine, a blogging platform, and the customised version of Daylife.

Daylife helps websites organise, aggregate, and curate media from their own archives and thousands of digital sources. With Daylife, publishers use a simple, browser-based tool to deliver high-quality, customised content to any audience.

Daylife’s current clients include the Telegraph and Guardian newspapers in the UK, and USA Today and NPR in the US.

Upendra Shardanand, chief executive officer of Daylife, said: “Yell.com is a great example of a high profile digital publisher thinking outside the box on how to add value to the search experience.

“Our partnership will allow Yell.com to offer users timely, premium information and content on any topic. We’re excited to help industry leader Yell.com take this innovative step in better serving its market.”

The development of the new microsites on Yell.com follows the relaunch of the site earlier this year with a new look and richer, more dynamic content for businesses and consumers alike. As part of this process, Yell.com announced in July this year an agreement with VideoJug, a major specialist producer of short form video content, for the addition on the site of thousands of “how to” consumer videos.


-Ends-


Enquiries:

Yell

Jon Salmon
Yell Press Office
Tel: 0118 950 6656
Mobile: 07801 977340
email: jon.salmon[at]yellgroup[dot]com

Daylife
Rachel Sterne
Media Relations
Tel: +1 ((212) 219-1022 x 4011
email: rachel[at]daylife[dot]com


Yell.com
Launched in 1996, Yell.com is a leading local search engine and major online advertising medium for UK businesses. Yell.com provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs. Yell.com’s database of over two million UK business listings including 215,000
searchable advertisers (June 2009) can be accessed via the web site (www.yell.com) and mobile channels including JAVA™ and WAP services. Yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.

www.yellgroup.com

Yell's online image library, containing product shots and logos can be found at: www.yellgroup.com/images



Daylife.com
Daylife is a US-based intelligent content services provider that enables effortless, real-time curation, aggregation and publication of high-quality media on any website. We help our clients improve traffic, user engagement, advertising yield and operating efficiency. Daylife Platform products include Daylife Select, Daylife API, and SmartGalleries, launched in partnership with Getty Images. Daylife was founded in 2006, and is headquartered in New York City.

Visit www.daylife.com to see how publishers can benefit from Daylife's easy-to-use, market leading platform.


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