News release

Date: 26th October 2009 unveils 18 new microsites to give detailed consumer information on key business sectors

Consumers to get ideas and tips from mix of Yell bloggers and web-based information sources on “vertical” sectors including solicitors, gardening, motoring and plumbing today announced the launch of 18 new microsites in a significant expansion of Yell’s plans to integrate extensive consumer advice and information into its local business search experience.

These microsites combine content from’s own expanding network of bloggers with consumer advice and the most relevant web-based information sources. The sites, supported by a customised version of US content services platform Daylife (, cover common local search topics. These range from local trades such as plumbing, professional services such as solicitors, and leisure activities such as gardening and motoring.

Matthew Bottomley, director of product marketing at, said: “This is a substantial step forward in’s drive to offer UK consumers a rich local search experience. It means that as well as finding local businesses on, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.”

Each microsite is supported by bespoke articles and other content commissioned by Yell’s specialist new media content team. This includes:
- bespoke consumer guides such as a comprehensive guide to law
- information from Yell’s content partner network
- blog posts from a wealth of specialist bloggers ranging from local lawyers to gardening experts and car mechanics

Nick Haworth,’s head of content, said: “Supported by our expanding network of bloggers and content partners, Daylife now enables us to organise and aggregate content around the topics that people using search for the most.”

Yell has created the new microsites by integrating several IT solutions including its own business search engine, a blogging platform, and the customised version of Daylife.

Daylife helps websites organise, aggregate, and curate media from their own archives and thousands of digital sources. With Daylife, publishers use a simple, browser-based tool to deliver high-quality, customised content to any audience.

Daylife’s current clients include the Telegraph and Guardian newspapers in the UK, and USA Today and NPR in the US.

Upendra Shardanand, chief executive officer of Daylife, said: “ is a great example of a high profile digital publisher thinking outside the box on how to add value to the search experience.

“Our partnership will allow to offer users timely, premium information and content on any topic. We’re excited to help industry leader take this innovative step in better serving its market.”

The development of the new microsites on follows the relaunch of the site earlier this year with a new look and richer, more dynamic content for businesses and consumers alike. As part of this process, announced in July this year an agreement with VideoJug, a major specialist producer of short form video content, for the addition on the site of thousands of “how to” consumer videos.




Jon Salmon
Yell Press Office
Tel: 0118 950 6656
Mobile: 07801 977340
email: jon.salmon[at]yellgroup[dot]com

Rachel Sterne
Media Relations
Tel: +1 ((212) 219-1022 x 4011
email: rachel[at]daylife[dot]com
Launched in 1996, is a leading local search engine and major online advertising medium for UK businesses. provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.’s database of over two million UK business listings including 215,000
searchable advertisers (June 2009) can be accessed via the web site ( and mobile channels including JAVA™ and WAP services. provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal address book facility to keep a record of regularly used businesses. is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, and 118 24 7; in the US, Yellow Book and; and in Spain, Paginas Amarillas and All these brands are trademarks.

Yell's online image library, containing product shots and logos can be found at:
Daylife is a US-based intelligent content services provider that enables effortless, real-time curation, aggregation and publication of high-quality media on any website. We help our clients improve traffic, user engagement, advertising yield and operating efficiency. Daylife Platform products include Daylife Select, Daylife API, and SmartGalleries, launched in partnership with Getty Images. Daylife was founded in 2006, and is headquartered in New York City.

Visit to see how publishers can benefit from Daylife's easy-to-use, market leading platform.

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