News release

Date: 6th November 2007

Pulsic Advisory Board Appoints Watanabe from Cadence Japan

Bristol, England – November 6th, 2007 - Pulsic Limited, the leader in custom design automation for memory, today announces that it has appointed Keiichi Watanabe to its advisory board to focus on helping further expand Pulsic’s successful Japan and Asia business.

Mr Watanabe has most recently been the Vice President for Cadence Japan, where he focused on direct sales to major accounts. He has also served as President and CEO of Zuken Redac Inc, taking the company to a successful IPO on the Tokyo stock market. As President and CEO of Mentor Japan he succeeded, through the acquisition of Cadix, in developing the company to become market leader in PCB.

Ken Roberts, CEO for Pulsic, said, “Mr Watanabe’s senior board member background, coupled with his extensive managerial and technical experience with Cadence Japan and other EDA international organisations, will undoubtedly lead to a vital input to our strategic thinking and technical development.

“Pulsic has nine of the world’s top ten(1) memory companies as customers and has reached another very exciting time in our development of Custom Design Automation (CDA) software. We are looking forward to continuing to make a big impact in the Asia-Pac markets,” he added.

About Pulsic
Pulsic Limited is a fast growing EDA company focused on custom design automation for memory. Nine of the top ten(1) memory companies use Pulsic’s leading physical design software to improve their design productivity, by automating the layout of peripheral and control logic. Pulsic’s product range includes hierarchical floorplanning, detailed placement, automatic routing and interactive editing. Pulsic has delivered more than 150 tape-outs with over 40 customers worldwide and is the only supplier of specialized layout automation for memory. Pulsic was founded in January 2000 and is a privately held company, headquartered in Bristol, UK. For more information, email, telephone +44 (0)117 325 5000 or visit

(1) Top 10 Memory Companies
According to our research, the top 10 memory companies by revenue are, in alphabetical order: Elpida Memory, Inc. (TSE: 6665), Hynix Semiconductor Inc. (KSE: 000660), Intel Corporation (Nasdaq: INTC), Micron Technology Inc. (NYSE: MU), Nanya Technology (Taiwan: 2408), Qimonda AG (NYSE: QI), Samsung (KSE: 005930), Sandisk Corporation (Nasdaq: SNDK) , Spansion (Nasdaq: SPSN) and Toshiba (TSE: 6502).

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