Date: 10th February 2010
February 10 2010 - Amplify, one of London’s most talked about and fastest growing experiential marketing agencies, has made three key appointments to help meet the demands of its growing business. David Hanney will take on the role of Account Director, while Leah Bazalgette and Holly Adams have both been appointed to Senior Account Manager positions.
“We’re committed to hiring the brightest, best and most connected people in the industry to ensure that we continue to deliver the most creative campaigns for our clients and thrive as an agency,” explains Jonathan Emmins, Managing Partner, Amplify. “Welcoming these new talented team members makes clear that Amplify is prepared to make 2010 our best, most productive year yet.”
Hanney comes to Amplify from Exposure where he was responsible for a number of big brand clients, including Rizla, Red Bull and Levi Jeans. He has been tasked with growing existing Amplify accounts as well as generating new business opportunities.
“Amplify has an awesome creative reputation and I have heard nothing but great things about the people and the team atmosphere that the agency has,” adds Hanney. “I was looking to join a close team that prides itself on great creative work and combines that with ambition – Amplify fits that bill perfectly.”
Adams arrives from Sense Marketing, where her clients included Sky Arts, PepsiCo and Cadbury. At Amplify, her portfolio consists of GAP, Nestlé and 3 Mobile, for whom she will manage and execute experiential marketing campaigns.
“The opportunity to work on big brand clients in the context of a young, thriving and forward-looking agency was too good to pass on,” adds Adams. “I’m looking forward to building on Amplify’s creative reputation and making 2010 a year to remember for the agency and its clients.”
Bazalgette has been tasked with expanding Amplify’s client base as well as working on Red Bull and PlayStation. She previously held a senior position at Cunning, where she was responsible for a number of high profile accounts, including Esprit, whose sponsorship of the MTV Europe Music Awards she personally handled. While at Amplify, she will also continue to pursue her interests in independent film as a producer.
“Amplify is a young and energetic hot shop for creative talent,” comments Bazalgette. “It’s exciting to be a part of an agency that delivers what it sets out to do and embraces an integrated approach with a stellar list of clients. Amplify has created a vibrant environment where its people contribute significantly to the shared knowledge of everything cultural, be it music, film, art or fashion.”
Amplify engages with people to create an emotional connection between brands and their consumers, creating desired experiences that tell a compelling truth or story about the brand. To do this, Amplify properly understand brands and people, what makes them tick, and the cultural context and impact of their activities. Great promotional ideas anchor everything together and are combined with the ability to measure what effect campaigns have. For Amplify, experiential marketing functions as a platform that generates content which can be amplified across all media; it becomes an approach, not an execution.
Hayley Buery, Switch Communications
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