News release

Date: 18th March 2010

TradeDoubler Ireland Continues Expansion with New Hires

Three Key Appointments Continue to Strengthen Expanding Irish Operations and Investment to Meet European Customer Demand

Dublin, Ireland, 18 March 2010 – TradeDoubler, the number one pan-European digital marketing company, today announced the appointment of three new key executives, further strengthening the company’s aggressive expansion and operations strategy within the Irish market and across Europe in line with increased customer demand for the company’s digital marketing solutions.

Patrick Murphy joins the company with five years’ experience in digital, most recently as Account Manager at and prior to that at Paddy Power. Patrick will join the TradeDoubler affiliate team where he will be working on major brand accounts such as O2, Vodafone, ebookers, Expedia, Dell and Apple to name a few.

Fiona O’Riordan will be taking on the role of Digital Campaign Manager and brings with her three years’ experience as a digital media planner and paid search specialist at McConnellsintegrated. Fiona will be responsible for the delivery of TradeDoubler ad network campaigns as well as search marketing services.

Eoin Clarke, formerly Publisher Sales Manager, has been promoted to Head Of Sales for all TradeDoubler products. Eoin’s main focus will be to drive TradeDoubler’s search, affiliate and campaign offerings.

Andrew Maat, Country Manager for TradeDoubler Ireland said: “TradeDoubler and its solutions are highly regarded. Given the company’s market-leading position, this investment is another excellent endorsement of Ireland as an emerging European innovation leader and shows our commitment to both increasing investment into the region and our desire to drive and support activities for international ecommerce businesses.”

In 2009, TradeDoubler Ireland launched td Search, offering expert SEO and PPC search marketing services, bringing it in line with the rest of TradeDoubler’s td Search businesses across Europe. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its network, which comprises more than 128,000 active website publishers and in excess of 1,800 advertisers.

About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
Please visit for further information.

For further information, please contact:
Jennifer Cheung
Marketing Manager
Tel: +44 (0)20 7798 5860
Email: jennifer.cheung[at]tradedoubler[dot]com

Vanessa Land
Devonshire Marketing
Tel: +44(0)870 242 7469
Email: vanessa[at]devonshiremarketing[dot]com

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