News release

Date: 29th March 2010

TradeDoubler Appoints Nathan Wood as International Head of SEO

Company Continues Aggressive International Expansion Plans with Further Senior Appointment

London, UK, 29 March 2010 – TradeDoubler, the number one pan-European digital marketing company, today announced the appointment of Nathan Wood as Head of Search Engine Optimisation (SEO). Based in the UK, Nathan takes on responsibility for all SEO across the business and is keen to further develop the positive synergy between TradeDoubler and its clients.

Nathan brings a wealth of experience to the role and joins from 4MAT.com, where he held the position of Head of Digital Marketing. Prior to that, Nathan began his career in the days of the dotcom boom, where he worked for well known brand, Ask Jeeves, where he quickly became European Search Quality Manager.
Nathan continued his exploration into the world of search by jumping the fence into SEO, working within the competitive financial comparison field and conducting SEO consultancy projects for Proximity London and the Royal Mail. Nathan has also run full digital marketing campaigns for leading companies within the recruitment arena, including the world’s largest recruiter, Adecco.

“Nathan is keen to promote SEO as an important tool for driving traffic and building brand as part of an overall integrated digital marketing campaign”, said Chris Simpson, Director TD Search, TradeDoubler. “He is eager to demonstrate the international search expertise we’re capable of with current and prospective clients. SEO is at an exciting stage with us consolidating our own International and local wins of last year and new deals across Europe this year. We have no doubt that Nathan will be an invaluable member of the team.”

In 2009, TradeDoubler rebranded The Search Works in the UK and France to TD Search, bringing it in line with the rest of TradeDoubler’s TD Search businesses across Europe, as part of the integration of the IMW Group. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.


About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.

For further information, please contact:
Kim Lynch
Devonshire Marketing
Tel: 0870 7000 166
Email: kim[at]devonshiremarketing[dot]com

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