News release

Date: 7th April 2010

Two New International Board Members Proposed to Strengthen TradeDoubler’s Media Trading Position

April 7 2010 - TradeDoubler’s Nomination Committee has decided to propose two new Board members for election at the Annual General Meeting on 6 May 2010: Martina King and Simon Turner, both resident in the UK. The Nomination Committee’s work has focused on broadening the Board’s international competence, in particular building on experience from the UK and strengthening insight from an online and media specific perspective.

The Nomination Committee also proposes that Mats Sundström, Kristofer Arwin, Heléne Bergquist, Martin Henricson and Caroline Sundewall are re-elected. Lars Stugemo has decided not to stand for re-election.

The Committee proposes that Mats Sundström is re-elected as Chairman of the Board.

“We are very pleased to propose to the Annual General Meeting two new highly skilled candidates with an extensive experience of international expansion, the UK market, e-commerce and online marketing,” says Ramsay Brufer of Alecta, Chairman of TradeDoubler’s Nomination Committee.

Martina King, 49, is a highly experienced non executive director with many years of experience within media. She has previously held permanent positions as Managing Director for Yahoo’s European operation and was the MD of Capital Radio, the leading commercial station in London. She also has experience in media sales from time spent at the Guardian and Observer newspapers. King is professional non executive currently sitting on several notable boards including the department store Debenhams, the news organisation Johnston Press and the outsourcing company Capita.

Simon Turner, 58, has long experience as a non executive director and has extensive experience of the international retail trade within sales and marketing. He was previously the Managing Director of the Philips Consumer Electronics division and has held several senior executive positions within the Dixons Stores Group, with responsibility for areas including sourcing, purchasing and the supply chain. Early on in his career he gained experience as a planner for the international advertising agency Young & Rubicam. Turner is currently a Board Member with Yorkshire Building Society, Identive Group Inc and Netretail Holding B.V. and has a Bachelor of Science degree from the University of Surrey.

TradeDoubler’s Nomination Committee consists of Ramsay Brufer (Chairman) of Alecta, Annika Andersson of The Fourth Swedish National Pension Fund, Jan Andersson of Swedbank Robur Fonder and Mats Sundström, Chairman of the Board.

For further information, please contact:
Ramsay Brufer, Chairman of the Nomination Committee, mobile: +46 (0)706-56 92 62

About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers around the world. TradeDoubler supplies 32 billion impressions, reaches 149 million unique visitors and generates 10 million leads every month and provides access to more than 76 per cent of the European online audience. Advertisers include Apple Store, Dell, Telia Sonera and Kelkoo.
Please visit for further information.

For further information, please contact:

Vanessa Land
Devonshire Marketing
Tel: +44 (0)870 242 7469
Email: vanessa[at]devonshiremarketing[dot]com

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