News release

Date: 5th May 2010

Fiction takes an interesting new twist with 'moooks' from mifiction

mifiction launches interactive novels in the form of ‘moooks’ mobile books

May 5 2010 - Interactive fiction books are now available on mobile phones as new technology transforms the traditional novel into a contemporary format. Mobile books or ‘moooks’ are designed for instant viewing across a wide range of mobile networks worldwide, with first service availability in the UK.

This new interactive storytelling concept is the brainchild of mifiction; a Surrey based company with a mission to introduce interactive books, ‘moooks’ across the mobile platform. The interactive nature of these ‘moooks’ means that the reader has the power to decide what happens in the story. At a number of points within each chapter, the reader has a choice of options to determine the outcome, giving an immense number of possible story variations.

According to the National Literacy Trust, less than half of children aged nine to 14 read fiction more than once a month. mifiction sees this new development of ‘moooks’ as an innovative way to entice a younger audience to the world of fiction.

Ten brand new ‘moooks’ have been written especially for the launch of the mifiction product, including the recent mifiction competition winner, Will Dunn’s interactive novel, ‘Dead Flowers’. Will Dunn, freelance journalist and writer, tells us why interactive fiction is important for the future of storytelling:

"It's exciting to be one of the first authors to work with mifiction, and a great opportunity to explore new ways of writing. They have created an inventive way of telling stories that I hope will ignite a passion for reading in a new audience."

With more interactive fiction books in the pipeline, mifiction is keen to receive submissions from budding new authors, who can obtain further information by emailing contact[at]mifiction[dot]

To find out more about mifiction go to,, where an example chapter of “The Three Tears” is available for anyone to try for free; simply enter your email address, create a password and explore interactive fiction for yourself.

mifiction’s interactive fiction books are available via mobiles throughout the UK and these moooks are also globally accessible on the Internet.


Editors Notes:
• mifiction is an imprint of Mobile Interactive Horizons Ltd, a company registered in the UK and founded to publish interactive text for standard mobile devices such as phones and PDAs.

• Mobile Interactive Horizons Ltd. is a joint venture lead by iBundle - an innovation hub for software and web companies providing innovative new tools and services for their target markets.

• Will Dunn is a freelance journalist. He grew up in Devon before moving to London, where he studied philosophy at King’s College, wrote TV listings and worked for magazines. He now lives in Barcelona.

Press contact details:
Jenifer Davis,
or Abigail Harrison, a
Telephone: 01252 899 969
To find out more about mifiction, visit the website:
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