News release

Date: 6th May 2010

Hotcow creates huge impact for Endemol’s programmes at MIPTV, Cannes, France

'Putting you in the Spotlight' party created mass interest and participation.

May 6 2010 - Endemol, the leading independent television production company, entertained and wowed programme buyers from around the world with a VIP invite to “Putting You In The Spotlight”, an explosive party experience created by London based experiential marketing agency Hotcow.

During the event, guests were amazed by the array of activities and the stunning decor - which included a giant champagne bottle and a super-sized sofa. On show were Endemol’s key television programmes, The Marriage Ref, Extra Extra Small (XXS), The Age Game and 101 Ways To Leave A Gameshow. Each show brought its own dazzling spectacle to the party, from flamboyant cocktails to contorted mannequins and everywhere guests looked there was something to surprise and inspire them.

This innovative approach to Endemol’s launch party by Hotcow, made “Putting You In The Spotlight” MIPTV’s most talked about event and enabled programme buyers to engage and interact with the shows on a completely different level. “We had a phenomenal response to the invites” says Endemol’s Camilla Valim “with double the amount of people wanting to attend. On the night we were over capacity by 65% - which was fantastic- with crowds evenly spread over the course of the evening.”

By thrusting potential buyers into the centre of the shows, Hotcow created a massive impact for Endemol’s programmes to the industry’s most important buyers “With such an interactive experience, 100% of guests are likely to tell 1-4 people about the experience, giving 4 times the likelihood of a sale” says Sally Durcan, Hotcow MD. Such was the response to the event, Endemol has seen rapid increase in interest of the four key programs that were on show.



MIPTV is the world’s leading television content market, bringing together the largest programme buyers with the world’s most talented producers.

About Hotcow

Hotcow is a London based consumer engagement agency, specialising in live events and promotions, with invaluable insight into women’s lifestyle, family and youth culture.

Hotcow’s production credits include; Aer Lingeus, Thomson Fly, Honey Monster Foods, Ginsters, Bottlegreen Drinks, Paramount Pictures, Tiger Beer, Nokia, Silentnight Beds, Calvin Klein, BRMB, Pico Technologies, Jabra, Nando’s Sauces.

As a full service agency we cover all elements of the consumer engagement spectrum including; development, planning, creative, design, staffing, execution and measurement.

The company has a network of 80 people who have specialist skills and knowledge across diverse industries and demographics including; kids, youth, family, entertainment, food and drink, travel and leisure.

About Endemol

Endemol is a world leading Entertainment Company. The company covers all elements of the entertainment spectrum including development, production, marketing, distribution and franchise management.  

Each year Endemol is behind 40,000 hours of content and works with approximately 400 broadcasters and digital platforms around the world. It also creates bespoke branded content for the world’s leading advertising agencies and brands.  

Endemol’s credits include international blockbusters like Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout.  Its growing drama portfolio includes worldwide hits such as Home and Away, Rush, McLeod’s Daughters; Wire in the Blood, Secret Diary of a Call Girl, Robin Hood and Nini.  

The group also incorporates Endemol Sports, Europe’s fastest growing sports media company, behind a wide range of multi-media content, from live events to sports entertainment, magazine shows, reality programming, documentaries and films.

Endemol comprises a global network of more than 80 companies in 26 countries including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

The company’s creative teams around the world are continuously developing new ideas that are shared across the Endemol network.  Endemol currently has a growing library of over 2000 formats and approximately 21,000 hours of content across genres including entertainment, reality TV, game shows, animation, comedy and drama.    

The Group’s distribution operation, Endemol Worldwide Distribution, has offices in Los Angeles, London, Paris, Sydney, Madrid and Hong Kong and represents major international shows such as Home and Away, Extreme Makeover Home Edition, Wipeout, McLeod’s Daughters, Rush, Secret Diary of a Call Girl, Hi-5, Blue Water High, and Jerry Seinfeld’s The Marriage Ref, which will launch early 2010 on NBC.

Endemol also recently launched Endemol Worldwide Brands, a new business dedicated to extending the group’s entertainment brands across multiple platforms.

Endemol’s global presence continues to grow.  The group recently acquired 100% of Tiger Aspect, Darlow Smithson and Tigress, three leading international production companies, headquartered in the UK, with a combined portfolio spanning drama, comedy, animation, children's programming, entertainment, documentaries, docu-dramas, features and feature films. 

For more information contact.

Sally Durcan
0207 043 8868

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