News release

Date: 5th July 2010

Pink Elephant announced as the prestigious Platinum Sponsor at the itSMF UK Conference

IT Management experts to be headline sponsor at 2010 itSMF UK Conference

July 5 2010 - The itSMF UK is extremely excited to announce that the headline Platinum sponsor for the 2010 itSMF UK Conference will be IT Management experts Pink Elephant. The itSMF event will be held on 8th and 9th November 2010 at the Novotel London West.

“Pink Elephant becoming our Platinum sponsor this year demonstrates both the level of excitement in this year’s event and Pink Elephant’s commitment to IT Service Management (ITSM) globally, particularly here in the UK as the home of ITSM,” commented itSMF UK’s Chief Executive Keith Aldis. “This year’s event is already shaping up to be our best. Not only are we moving it to London for the first time, but coupled with the powerful programme we’ve just released, we really are looking forward to a memorable conference.”

This year sees the event move to the UK capital for the first time and so far the delegate bookings have shown how this move, alongside a high quality programme across the 2 days, has been viewed in the marketplace as bookings for the event are so far well ahead of 2009’s event. The event has been running for 19 years and has long been seen as the best ITSM event in the UK, Europe and across the globe.

“Becoming the Platinum sponsor for this year’s event aligns perfectly with our strategy for growth,” added Pink Elephant UK’s new CEO Marcus Harris. “We’ve long been seen as leaders in ITSM and have worked with itSMF across the world for over 19 years. Becoming the Platinum sponsor is a great way to demonstrate our commitment to the market, our customers, and builds a close relationship with itSMF which is beneficial as we enter this period of rapid business development.”

The itSMF UK Conference and the itSMF generally are dedicated to helping organisations getting the most out of their IT Services. To view the event, please go to the itSMF UK Conference home page:


The itSMF UK

The itSMF® is the only truly independent and internationally-recognised forum for IT Service Management professionals worldwide. This not-for-profit organisation is a prominent player in the on-going development and promotion of IT Service Management "best practice", standards and qualifications and has been since 1991.

The itSMF provides an accessible network of industry experts, information sources and events to help you and your staff address IT service management issues and help you achieve the delivery of high quality, consistent IT service internally and externally through the adoption of "best practice".

As businesses depend more and more on technology to promote and deliver their products to market, so the benefits of adopting "best practice" IT Service Management and of becoming part of the IT Service Management Forum become more apparent.

The itSMF UK has over 15,000 members from over 1000 organisations and globally, the itSMF now boasts over 6000 member companies, blue chip and public sector alike, covering in excess of 70,000 individuals spread over 50+ Chapters.

About Pink Elephant

Pink Elephant is the world leader in IT management best practices, offering conferences, education and consulting services to public and private businesses globally, and many listed in the Fortune 500. The Company specialises in improving the quality of IT services through the application of recognised frameworks, including the Information Technology Infrastructure Library (ITIL). For more information, visit

ITIL® is a Registered Trade Mark and a Registered Community Trade Mark of the Office of Government Commerce, and is Registered in the US Patent and Trademark Office.

Ben Clacy, Head of Business Development, itSMF UK
Tel number – +44(0)118 918 6503
E-mail: ben.clacy[at]itsmf[dot]

Caroline Wyatt, Head of Service Operations, Pink Elephant EMEA
Tel number - 44(0)118 903 6822
E-mail: c.wyatt[at]pinkelephant[dot]com

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