News release

Date: 21st February 2008

Pulsic expands its sales operation and appoints Massimo Cecchetti as sales representative

Bristol, England - February 21, 2008 - Pulsic Limited, the leading software company in custom design automation for memory, today announced the strategic appointment of Massimo Cecchetti in Southern Europe as sales representative. The move broadens Pulsic’s sales coverage throughout France and Italy, and further complements Pulsic’s presence across the major semiconductor markets of the world.

Cecchetti’s career spans 20 years in the semiconductor industry, with business experience through varied managerial roles. His roster of impressive professional positions during this time include: 8 years in non-volatile memory (NVM) technology development at STMicroelectronics, Country Manager for Italy at Avant!, Southern Europe Sales Director at Monterey Design Systems and more recently as Worldwide Account Manager for Credence Corporation. Currently, Cecchetti, has been focussed on his role as a Sales Consultant, promoting innovative EDA companies with breakthrough technology across Europe.

Ken Roberts, Chief Executive Officer of Pulsic, said: “Through Massimo’s extensive experience and comprehensive knowledge of local European markets, he will provide Pulsic with a focussed sales presence in an area where we foresee great success going forwards with our latest flagship product UnityTM. Southern Europe is a key market for us, and a key part of our strategic roadmap. We are confident his experience in the territory will further strengthen our position in the region.”

Massimo Cecchetti added: “Pulsic’s custom design tools provide an excellent productivity proposition to some of the leading semiconductor design houses based here in Southern Europe. With UnityTM, Pulsic has the technology to address the most complex and challenging Custom Digital, Mixed-Signal and Analog IC designs. I very much look forward to addressing their customer’s needs in this territory.”

About Pulsic
Pulsic Limited is a fast growing EDA company focused on custom design automation for memory. Pulsic's leading physical design software improves the design productivity at nine of the top ten memory companies by automating the layout of peripheral and control logic. Pulsic's product range includes hierarchical floorplanning, detailed placement, automatic routing and interactive editing. Pulsic has delivered more than 150 tape-outs with over 40 customers worldwide and is the only supplier of specialized layout automation for memory. Pulsic was founded in January 2000 and is a privately held company, headquartered in Bristol, UK.

For more information, email, telephone +44 (0)117 325 5000 or visit

For further information contact:
PR Europe:
Lloyd Pople
Tel: +44 (0)870 285 1650

Pulsic Limited:
Kevin Steptoe
Tel: +44 (0)117 325 5019

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