News release

Date: 12th August 2010

TradeDoubler Signs Affiliate Marketing Agreement with Irish Grocery Retailer, Superquinn


Dublin, Ireland, 12 August 2010 – TradeDoubler, the number one pan-European performance marketing company, today announced that it has signed an affiliate marketing agreement with one of Ireland’s leading supermarket chains, Superquinn. The programme is designed to drive grocery sales on Superquinn’s online site,, with particular emphasis on the acquisition of new grocery sales customers, as well as high transaction orders.

Superquinn operates 23 stores in Ireland, predominantly based in Leinster, with a number of stores also in Munster. The retailer is known for offering high levels of customer service and for being an innovator in the marketplace, having introduced Ireland's first supermarket loyalty card, SuperClub, in 1993 (now Superquinn Reward Card). It also introduced self-scanning of goods by customers in a number of its outlets. It maintains strong links with Irish suppliers and producers, with over 80% of its own brand ranges produced in Ireland. Superquinn is part of the Irish Internet shopping portal Buy4Now, which provides Internet shopping services for a number of Irish retailers.

“We were pioneers in the online grocery market in Ireland and our Internet shopping portal represents a significant market opportunity for us,” said John Smith, Head of Online, for “Our agreement with TradeDoubler will help ensure we are driving high volumes of targeted traffic to our online site and provide us with instant access to qualified, high trafficked publisher sites.”

“TradeDoubler is proud to be chosen to help an industry leader like Superquinn to grow its online sales channel,” said Andrew Maat, Managing Director of TradeDoubler Ireland. “We are happy to welcome Superquinn to our expanding portfolio of Irish companies and are looking forward to delivering a significant contribution to their future online sales growth”

As the market leader in performance marketing solutions, TradeDoubler Ireland is the only affiliate network to boast an office in Ireland. Furthermore, with its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.

About TradeDoubler

TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit for further information.

For further information, please contact:
Els De Witte,

Marketing Director, TradeDoubler,
Tel: +44 (0) 20 7798 5814,
Email: els.dewitte[at]tradedoubler[dot]com

Josephine Correa,
Regional Marketing Manager, TradeDoubler,
Tel: +44 (0) 20 7798 5860,
Email: josephine.correa[at]tradedoubler[dot]com

Vanessa Land,
Devonshire Marketing (PR for TradeDoubler),
Tel: +44 (0)870 242 7469,
Email: vanessa[at]devonshiremarketing[dot]com

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