Date: 1st September 2010
September 1st 2010 - Publishers Communication Group (PCG), pioneers of research, sales and marketing services for scholarly and professional publishers, is delighted to extend their 20 years of expertise to leading academic, scientific and professional publisher, Inderscience, for comprehensive sales and marketing representation in Europe and North America.
Inderscience will benefit from PCG’s unparalleled network of library prospects and its proven business development record in the library and academic markets. Under the partnership, PCG will drive strategic marketing planning and regional analysis in these territories as well as undertaking upsell and renewal campaigns, sales visits and consortia negotiations on behalf of the publisher. Development of multilingual marketing materials and exhibition representation is also part of the comprehensive service. The program will target key European and North American regions in the academic, government and corporate markets.
“We are proud to have been selected by Inderscience to expand their sales and marketing effort in these key markets for them. Inderscience is a world-leading publisher with a substantial history in journal publishing, and we’re excited that we can help them to channel their marketing efforts dynamically within these territories.” comments Marco Castellan, Business Development Manager, PCG Europe.
“Inderscience have an innovative publishing model with a truly international flavour which makes it a desirable proposition for libraries world-wide. We welcome the opportunity to draw on the full scope of PCG’s capabilities in order to establish a successful sales and marketing partnership with them".
Dr. Mohammed Dorgham, Editor-in-Chief at Inderscience says, “Partnering with PCG was a natural choice for us. Their reputation in the business is second to none and we are eager to expand our reach in the European and North American markets, areas in which they have significant knowledge and expertise. PCG’s understanding of the industry is exactly why we are proud to have them represent Inderscience around the globe.”
Publishers Communication Group, Inc., a division of Publishing Technology plc, is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, Oxford, England and São Paulo, Brazil. PCG was established in 1990 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, customer services operations based in the UK, US and Brazil, sales representation, and strategic consulting.
Inderscience is a publisher of high-quality peer-reviewed international journals mainly in the areas of science, engineering and technology, ICT, management and business administration, energy and environment, healthcare and biosciences, and economics and finance. Established for over 30 years, Inderscience’s cross-disciplinary approach, international editorial boards and list of contributors make it a pioneering publisher that aims to foster and promote innovative thinking.
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For more information, please contact:
Publishing Technology plc
Tel: +44 1865 397873