News release

Date: 9th September 2010

Adfonic builds momentum with new hires and investment

Senior appointments in the UK and US accompany a round of further investment with new London office

London, 9th September 2010: Reflecting the continued growth in mobile advertising, Adfonic, the only European-based global mobile advertising marketplace, today announced a further round of investment, along with senior appointments in the UK and US and a move to new London offices in Mayfair. Having launched just over a year ago, Adfonic already has over 2,000 publishers within its network generating earnings from a pool of 3,000 live ad campaigns including major advertiser brands such as, Peugeot and Sky. The number of ad impressions served through its network is set to reach two billion per month over the next quarter.

Recent London based appointments include Toni Davison who joins from AOL as Head of Ad Operations and Nicola Reed, previously with TradeDoubler, who joins as Head of Marketing. Over in the US, Jim McNamara joins Adfonic as Head of New Business Development, North America to spearhead Adfonic’s US operations.

These latest additions to Adfonic’s experienced management team are part of an ongoing expansion strategy which has received a further boost with recent multi-million dollar second round funding. The new cash injection from a private investor will fund the next stages of development of Adfonic’s market leading mobile advertising technology as well the recruitment of more key positions within ad sales, business development and engineering.

Celebrating a move into new offices in London’s Mayfair, CEO Victor Malachard is delighted with the company’s performance: “I’m thrilled to have secured our second round of investment. We’re already the fastest growing mobile advertising marketplace and this funding sets us well and truly on track towards achieving our ambitious growth targets. I’m also extremely pleased to welcome a wealth of new digital and mobile talent to the team. It’s a hugely exciting time for us and I’m very much looking forward to building on this momentum and driving the business forward.”

Adfonic will be exhibiting and speaking at ad:tech London, 21-22 September 2010. Stand 352 and at 1.50pm on 21 September in the Mobile Marketing and Apps Theatre.

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About Adfonic

Adfonic is the fastest growing global mobile advertising marketplace serving ads across 190 countries through a 2,000 strong publisher base. Launched in July 2009 by three mobile industry veterans, Victor Malachard, Paul Childs and Wes Biggs, Adfonic is headquartered in London with operations in France and the USA. Adfonic enables advertisers to bid for display advertising space on mobile sites and applications and publishers to maximise the earning potential of their mobile traffic. To learn more, visit or blog at

Editorial Contacts:
Allie Andrews
07940 452710

Nicola Reed
07966 267978

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