News release

Date: 22nd September 2010

Public to decide wildcard finalist in the search for Britain’s best new business

The public are being offered the chance to decide the lucky sixth finalist in The Pitch 2010, a nationwide competition on a mission to track down Britain’s top entrepreneurial talent.

September 22 2010 - Organised by publisher Sift Media and led by its small business advice site, in association with directories business Yell and business software specialist, Sage, The Pitch 2010 visited Bristol, Birmingham, Liverpool, London and Edinburgh this summer.

With five finalists selected through the gruelling series of regional heats, judged by entrepreneurs including former Dragons’ Den judge Doug Richard, only one of the 20 runners-up can go through to the final, and their fate is in the hands of a public vote.

It’s a great chance for one more lucky entrant to have the opportunity to pitch to a panel of experts, in front of a live audience. And the overall champion will win a massive prize package of business products and services worth £50,000.

To view videos of this year’s wildcard contestants and cast your vote, click here:

The grand final, to be held at the Institute of Directors headquarters in central London on 16 November, will comprise a full-day conference packed with business advice, face to face mentoring and high-pressure pitching in front of a live audience.

Finalists will be judged by a panel of high profile business experts including investment guru and Dragons’ Den Online judge Julie Meyer and winner of the first series of TV’s The Apprentice Tim Campbell.

Notes to Editors:

For more information, visit

The Pitch is Britain’s biggest pitching competition. Now in its third year, The Pitch 2010 visited five British cities searching for the best entrepreneurial talent and asking our crack team of high profile business experts to scrutinise business concepts and presentation skills, searching for the best of the best.

This summer the competition visited Bristol, Birmingham, Edinburgh, Liverpool and London in a series of regional heats, uncovering Britain’s best new businesses.

The grand final will be held in London on 16 November at the Institute of Directors headquarters on Pall Mall. It will include a one day conference, delivering a packed agenda of business insight, advice and face to face mentoring from some key figures in UK business.

The Pitch is an initiative by Sift Media, in association with Yell.

About Sift Media
Sift Media is a leading business-to-business publisher specialising in online professional communities and face-to-face business events.

With a range of services including websites, email publications, industry awards and exhibitions, Sift Media delivers original, branded content to over half a million professionals every month, across small business, finance, accounting, HR and training, IT, marketing, customer management and knowledge management.

About Sift Media’s online publication for entrepreneurs providing free, practical and no-nonsense advice on how to start and grow a successful business.

About Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, and 118 24 7; in the US, Yellowbook and; and in Spain, Paginas Amarillas and All these brands are trademarks.

For more information, please contact:
Matt Henkes, commercial editor, Sift Media
+44 (0) 117 915 8654

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