Date: 7th December 2010
London, UK - 7 December 2010 – TradeDoubler, the number one pan-European performance marketing company, today announced the launch of its new state-of-the-art Geo Targeting solution, based on latitude and longitude data. As the industry’s most advanced geo targeting solution, advertisers are now able to better target localised ads to users in specific regions, drive greater online conversions by targeting customers in rural areas, find potential customers even when they are accessing the Internet from abroad, and deliver a higher CPM for publishers. As part of TradeDoubler’s world class One Network, the powerful Geo Targeting solution delivers complete campaign set-up to reveal new market opportunities, which can be leveraged in the run up to the important Christmas period.
Unlike other geographical solutions that use pre-defined regions, TradeDoubler’s easy to use Geo Targeting solution enables advertisers to literally draw boxes around areas they wish to target, as narrow as down to block level in some cities, leading to more exact targeting.
“We have been working with TradeDoubler for several years and are very pleased with the results obtained through display campaigns. We recently booked a GEO-targeting campaign for Länsförsäkringar Värmland and saw an increase in the number of sales for the insurance put on display. This result proves that the right banner showed to the right target audience in the right geographic location works”, said Anders Tufvesson, Web Strategist at Two.
“Increasing online conversions is all about reaching target customers more effectively,” said Michel Lazecki, Network Product Director for TradeDoubler. “Geographic targeting has been available for some time but until now, it hasn’t been as accurate so has had limited benefits. Our new Geo Targeting solution changes all that by taking location-based intelligence to the next level. The ability to define custom targeting areas enables advertisers to promote very local offers with greater precision, relevance and accuracy to drive online traffic into offline stores or reach customers in more remote, rural areas.”
TradeDoubler’s Geo Targeting solution leverages the market’s most reliable mapping technology combined with internet access points that are updated monthly to deliver the exact physical location of every Internet Connection Point available. The new solution has already been successfully deployed in the Nordics with significant interest from agencies, advertisers and publishers looking to maximize their Christmas retail opportunities.
With its extensive reach in 17 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 17 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.
For further information, please contact:
Devonshire Marketing (PR for TradeDoubler),
Tel: +44 (0)870 242 7469,