News release

Date: 10th January 2011

Magma Names Maggie Chen to Head Taiwan Operations

HSINCHU, Taiwan, and SAN JOSE, Calif., Jan. 10, 2011 - Magma® Design Automation Inc. (Nasdaq: LAVA), a provider of chip design software, today announced the appointment of Maggie Chen as country manager for the company's Taiwan operations. Chen reports to Charlie Shin, Magma’s vice president of Asia-Pacific Sales.

“Maggie brings a great combination of managerial and sales achievement and I expect her experience will help our Taiwan team achieve even greater success,” Chin said. "Taiwan is a key market for Magma and I anticipate that Maggie will contribute to our efforts here right away."

Chen’s experience includes 10 years with electronic design automation (EDA) companies, including a stint with Cadence Design Systems during which she exceeded quota for three consecutive years while managing a sales group. Before that she served as Taiwan country manager for Verplex Systems until its 2003 acquisition by Cadence. Most recently Chen served as Asia Pacific sales director and Taiwan country manager for EDA startup InPA Systems, where she established the company’s Taiwan operation and led the company’s expansion into mainland China.

Chen holds a degree from National Chung Hsing University in Taichung, Taiwan.

About Magma
Magma's electronic design automation (EDA) software provides the "Fastest Path to Silicon"™ and enables the world's top chip companies to create high-performance integrated circuits (ICs) for cellular telephones, electronic games, WiFi, MP3 players, digital video, networking and other electronic applications. Magma products are used in IC implementation, analog/mixed-signal design, analysis, physical verification, circuit simulation and characterization. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma's stock trades on Nasdaq under the ticker symbol LAVA. Follow Magma on Twitter at and on Facebook at Visit Magma Design Automation on the Web at

Magma is a registered trademark and “Fastest Path to Silicon” is a trademark of Magma Design Automation. All other product and company names are trademarks and registered trademarks of their respective companies.

Forward-Looking Statements:
Except for the historical information contained herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially including, but not limited to Magma’s ability to keep pace with rapidly changing technology and the company’s products’ abilities to produce desired results. Further discussion of these and other potential risk factors may be found in Magma's public filings with the Securities and Exchange Commission ( Magma undertakes no additional obligation to update these forward-looking statements.

Magma Design Automation Inc.

Monica Marmie
Director, Corporate Marketing
(408) 565-7689

Europe PR Contact:
Lloyd Pople
07714 765 607

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