News release

Date: 24th January 2011

Yell wins Google EMEA AdWords Authorised Reseller award

Yell has won a top industry award in recognition of the strong customer growth it has achieved with its Search Marketing Service for Google AdWords product.

January 24th 2011 - Google formally acknowledged the significant achievement and named Yell as the winner of a Google EMEA AdWords Authorised Reseller Award in the Fastest Growth in Active Advertiser Base category.

Yell became a Google AdWords Authorised Reseller in May 2009 and through its Search Marketing Services, provides small business advertisers with the opportunity to generate business from the 30 million UK internet users who access Google every day. In 2010, Yell served up more than 2.1 billion impressions for its advertisers which means on average, a UK internet user saw a Yell advertiser 50 times during the year. *

Yell fully manages all aspects of Google AdWords for its advertisers, from creating campaigns and choosing appropriate keywords to managing budgets and tracking performance.

Yell’s Search Marketing Services offering is part of its portfolio of marketing solutions, delivering quality business leads to its advertisers. This is through a range of digital and print products including, Yellow Pages, custom built websites, mobile apps and carefully selected partner websites.

Chris Brake, director of next generation products for Yell in the UK, said: “This is a significant achievement and proof that our alliance with Google is resulting in success. The award is an important milestone in our business strategy to be the best provider of marketing solutions to UK SMEs.

“Online campaigns can be challenging and time consuming, so advertisers now have the opportunity to concentrate on their core business, safe in the knowledge that Yell is expertly managing their Google AdWords campaign for them.”

For further information on Yell’s Search Marketing Service, visit:

or view:


*comScore – 43.5M unique internet users in the UK in November 2010

About Yell

Yell offers quality business leads and marketing solutions to small and medium sized enterprises in the UK, US, Spain and some countries in Latin America through an integrated portfolio of simple-to-use, cost effective advertising. Our products are available through printed, online, telephone and mobile based media. Yell’s principal brands include: in the United Kingdom - Yellow Pages, and 118 24 7; in the United States - Yellowbook and; and in Spain - Paginas Amarillas and

Yell's online image library, containing product shots and logos can be found at:

Media Contact:
Demelza Fryer-Saxby
Tel. 0118 358 2977
Mobile: 07834 893 174
Email: demelza.fryer-saxby[at]yellgroup[dot]com
Twitter : @yellpressoffice

Jon Salmon
Tel: 0118 358 2656
Mobile: 07801 977 340
Email: jon.salmon[at]yellgroup[dot]com

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