News release

Date: 24th January 2011

Designing mobile products for the youth market - a webinar

The Digital Communications KTN in collaboration with Mobile Monday London presents a webinar which will be held on January 27 aimed at those striving for a closer understanding of the youth market for mobile products.

January 24th 2011 - The Digital Communications KTN in collaboration with Mobile Monday London presents a webinar which will be held on January 27 aimed at those striving for a closer understanding of the youth market for mobile products.

Using case studies from virtual world to mobile to community projects with a social media twist, the presentation will cover:
- Key insights from the youth market on digital products across a broad range of areas
- Adult mis-perceptions of young people
- How engaging end users early and often will bring you commercial benefit
- How to create learning experiences for young people that you involve.

The webinar will be led by Julia Shalet. Julia has 17 years experience launching and maximising digital products and community offerings through her 12 years at T-Mobile, as the founder of the Digital Youth Project, through her 3 years as Product Director at Weeworld and as Project Director at Space Makers. She has a strong track record of success launching products and bringing failing products back to health for start ups, corporate and the third sector.

Participation in the webinar is FREE. It will take place on Thursday January 27 at 10:30am UK time. You can register to participate at http://www.brighttalk.com/webcast/24915


Media Contact:
Eddie Murphy
DCKTN
Email: eddie.murphy[at]dcktn[dot]org.uk
Tel: 07966 404 813

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