News release

Date: 24th January 2011

Tesco Spearheads the Launch of TradeDoubler ARC

First-to-Market with Affiliate Revenue Share Community

London, UK - January 24, 2011 – TradeDoubler, the number one pan-European performance marketing company, today announced that retail giant, Tesco, is spearheading the launch of its first-to-market Affiliate Revenue Share Community (ARC). Tesco ARC is a bespoke solution which succeeds in providing Tesco affiliates with a suite of engaging and interactive tools and widgets with which to drive incremental sales.

TradeDoubler’s ARC platform allows developers to produce widgets, interactive creatives and other tools using Merchants’ APIs and product feeds. These tools are made available to affiliates on the merchants’ programme enabling them to drive sales more effectively with higher conversion rates and better customer engagement.

“Following a strategic review of our online marketing, we started the year with the intention of improving our creative, to better align our marketing content with our product range in a cost effective way,” said Tim Jessop, Online Marketing Manager, Tesco. “ARC enables us to address our goals by improving the customer journey from affiliate sites and helping smaller affiliates to offer more up to date content across more products, and enabling this long-tail of affiliates to drive sales and traffic through the affiliate channel more effectively.”

Simon Burgess, UK Managing Director, TradeDoubler, commented, “ARC is akin to Apple’s App Store in as much as it allows clients to take advantage of tools and other innovative creatives, built by developers and publishers, to enable other affiliates to drive revenue and convert traffic. The developer of the app earns a revenue share of each commission the affiliate generates and is win-win for all concerned. This is a new concept and industry first which we believe will change the affiliate landscape. Over the coming months, ARC will be populated with programme and vertical specific apps, for example, to full shop fronts. It’s an exciting time and we’re thrilled to be launching with the full support of one of our longest standing clients, Tesco.”

Tesco ARC has successfully delivered Tesco’s brief of enhancing their creative suite by supplementing it with cutting-edge widgets that have been delivered: without internal IT resource; incorporating the expertise, innovation and entrepreneurial endeavour of the affiliate community so often overlooked; on target for Christmas 2010.

The successful developers include Differencis, who have created Tesco Banners that drive conversion by delivering the merchant's entire catalogue, together with its Top Deals and Vouchers, straight onto the Affiliate site from within a single Ad. Visitors shop to live prices and the latest offers, delivered to them in realtime, without leaving the Affiliate page. Easy Content Units provides affiliates with an easy way to showcase any Tesco products on their site. As the units are fully customisable, they integrate seamlessly into the affiliate's site, adding value to the page, increasing conversions and commissions too. Feedspark , a UK developer, recognises that for today’s Affiliate it’s important to have up-to-date prices and the latest products from the best brands which is the reason behind their widget, designed to help Affiliates convert traffic into sales. NGImage has produced a widget that lets you highlight products on your web page and automatically converts them into revenue-earning affiliate links.

For more information about TradeDoubler ARC, please visit:

For more information about the Tesco ARC widgets, please visit:

About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit for further information.

For further information, please contact:
Vanessa Land

Devonshire Marketing (PR for TradeDoubler)
Tel: +44 (0)870 242 7469
Email: vanessa[at]devonshiremarketing[dot]com

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