News release

Date: 1st February 2011

Hitachi Consulting UK Delivers New Architectural Design for Next Generation of Experian FootFall’s Solutions

New platform supports global reach, increases customer levels and maintains market leading position for delivery of in-depth understanding into business value of data

LONDON, UK — 1 February 2011— Hitachi Consulting UK today announced the completion of the new design for Experian FootFall’s next generation of products and services. The architectural design and requirements, based on Microsoft SQL Server and SharePoint 2010, are designed to provide an innovative new platform to support Experian FootFall’s global business operations, further increase customer service levels and help maintain the company’s market leading position of delivering in-depth understanding into the business value of data.

Experian FootFall, a leading provider of information and services related to the number of people visiting retailers, shopping centres and transport locations, helps companies better understand marketing opportunities by measuring customer numbers and providing related metrics such as conversion rates.

“We wanted to update the design of our existing products to ensure we remain ahead of customer requirements, help our clients further leverage the data we’re gathering for them and empower them to identify and exploit market opportunities even faster,” said Mike Roberts, Director of Product Management and Development for Experian FootFall.

“We appointed Hitachi Consulting UK to help us with the design of our new products because they have an in-depth knowledge of both the technology and the retail market. They also placed our business requirements in context exceptionally well, which was instrumental in assisting with the new architectural design.”

Prior to sign off, the architectural design of the new product set was subjected to a series of tests for performance, scalability and resilience at the Microsoft UK labs over a 3 week period. Hitachi Consulting tested the product design on over 13 billion rows of data and, amongst other tests, automated the creation and email distribution of more than 30,000 individual reports within the rapid timescales expected of Experian FootFall’s clients.

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About Hitachi Consulting Corporation
As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognised leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realise measurable business value and achieve sustainable ROI. Hitachi Consulting's client base includes 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement. For more information visit www.hitachiconsulting.com


About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.** Follow us on Twitter: http://twitter.com/Hitachiuk **

About Experian FootFall
Experian FootFall is an industry expert in understanding shopper behaviour. They help organisations around the world to benefit from a better understanding of customer opportunity, visitor numbers, consumer behaviour and movement in their environment, such as shopping centres and retail stores.

Their measurement solutions and sophisticated data auditing and reporting capabilities, enable organisations to increase their profitability, selling efficiency and customer service.

FootFall is part of Experian, a global leader in providing information, analytical tools and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

For further information, please contact:
Vanessa Land

Devonshire Marketing
Tel: 0870 242 7469
Email: vanessa[at]devonshiremarketing[dot]com

Sarah Courbet
Head of Global Marketing
Experian FootFall
Tel: 0121 712 1468
Email: sarah.courbet[at]uk.experian[dot]com
www.footfall.com

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