News release

Date: 8th February 2011

Celcom to Boost Mobile Business Revenue with Easy VPaBX from Gintel AS

Innovative Mobile Office Solution for Enterprise and SME Market Service Innovation and Rapid ROI Critical Factors in Selection of Gintel

Trondheim, Norway, February 8th 2011: Gintel AS announced today that it has successfully completed a turn-key project with Celcom Axiata Berhad, the most experienced and leading mobile telecommunications service provider in Malaysia under the pan-Asian mobile operator group Axiata Group Berhad, to deliver its flagship Easy Virtual PaBX solution to the Malaysian market.

Under a definitive agreement with Celcom, Gintel AS completed delivery, commissioning and live trials to meet Celcom’s launch schedule. The mobile enterprise solution by Celcom, known as Celcom Biz Virtual PABX, will be the first of its kind in Malaysia and also Asia Pacific and Celcom expects significant demand from its enterprise customers, eager to leverage productivity gains from the advanced technology for mobility and cloud computing offered by Gintel.

“We are proud to be the first telco, not only in Malaysia but throughout Asia Pacific, to offer this revolutionary telecommunication solution to our corporate as well as SME clients, empowering them to stay seamlessly and conveniently connected anytime, anywhere. Now with this new Virtual PABX system by Celcom Biz, you don’t have to miss a single business opportunity as calls can be routed to your mobile phones when you are away from your office or forwarded immediately to your business partner or colleagues if you are unable to pick up the call,” said Adlan Ahmad Tajudin, Chief Corporate Officer, Celcom Axiata Berhad, adding that in the long run, this innovative solution will help enhance employee productivity and responsiveness, especially in organisations with a distributed workforce.

Easy Virtual PaBX by Gintel AS will be the foundation of a mobile enterprise solution to be deployed to both mobile and fixed/mobile convergent customers. Celcom, which experiences intense competition in its local market, will aggressively target the enterprise market, leveraging the unique capability for service customisation offered by this solution to achieve voice service differentiation and compelling business user experience.

Celcom reviewed a number of options before selecting Gintel’s Easy Virtual PaBX. A key decision factor was the rapid payback offered by the Gintel innovative solution. Return on Investment (ROI) was significantly better than the industry average.

This exceptional ROI proved compelling when added to the unique features offered by Easy Virtual PaBX. “In uncertain times, clear ROI is a must for any solution,” commented Tore Saeter, VP Sales and Marketing at Gintel. “It is exceptional to be able to offer such rapid ROI for the launch of a major new application, one that enhances the revenue and margin of the operator in the business segment”.

Easy Virtual PaBX also includes a graphical service composition tool, the Easy Designer. This has allowed Celcom to rapidly and cost-effectively tune the service portfolio to meet the needs of their customers. “Customisation will be supported from day 1,” added Mr Saeter, “ensuring that the service offer is exactly tailored to the needs of the customers. This is vital, as Malaysia has exceeded 100% mobile penetration and service differentiation is essential for increasing market share”.

Easy Virtual PaBX and Easy Designer allow almost unlimited customisation, enabling operators to build differentiated services from its core service strategies, which is essential for operators in highly competitive markets. Importantly, this customisation can be achieved by Celcom’s own staff, ensuring costs are managed effectively.

Gintel’s flagship product, EasyVPaBX, is a comprehensive framework allowing operators to host and offer advanced virtual PaBX solutions for enterprises and SMEs. The innovative service lets each company control the behavior of internal, outgoing and incoming calls to all employees, central switchboard and common numbers, adding functionality for both the caller and the end user in a creative way, without sacrificing each employee’s existing personal preferences.

Gintel dramatically changes the way in which operators compose and deliver services to enterprise customers. Offering a range of feature rich applications, including the Easy Virtual PBX solution, Gintel is uniquely equipped to leverage both its rich heritage of legacy telco experience and cutting-edge IT technologies.

About Gintel ( Gintel is a leading provider of value added service applications to network operators and service providers enabling them to offer innovative and highly competitive services to the highly profitable business subscriber segment.

All of Gintel’s solutions are available as net-centric software applications and can be deployed on standard open platforms and networks, promoting a layered system architecture and vendor independence. Gintel’s customers benefit from a growing range of business focused applications and custom service creation capabilities that extend innovation and dramatically reduce time to deployment cycles by allowing service composition on the fly, minimising the risk of new service delivery.

Gintel’s pioneering approach provides operators with the solutions, vision and practical expertise to deploy class-leading value added services for business subscribers that can generate enhanced revenue and margin potential.

Tore Saeter, VP Sales and Marketing
+47 913 44 574

Ernst Thue, CEO
+47 901 00 532

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