News release

Date: 28th February 2011

Cambridge Wireless and Univ. Of Cambridge Eiffel Project announces master class in Wireless Sensing.

Joint master class to unlock the potentials in Wireless Sensing

Cambridge, UK, 28 February 2011 – The Cambridge Wireless Sensing SIG in conjunction with the Univ. Of Cambridge Eiffel Project will be uncovering the secrets to success in Wireless Sensing. This half day free event will be taking place at the Computer Labs, University of Cambridge on the 7th April 2011, and is supported by the Discovering Start-Ups Project, an initiative funded by EEDA to support and showcase start up companies.

This master class will debate openly about the challenges of growing a company and the business issues faced and how these were addressed and resolved, their problems, and how they overcame them.

Kevin Coleman, Project Director for Discovering Start-Ups said, “The programme is delighted to be enabling events which will help businesses understand the growth issues that companies face. The conflicts that can occur between the need to develop the technology and the need to develop the business have to be tackled and this is an ideal opportunity to work through the issues.”

The presenters at this event, Dr. Tapani Ryhänan from Nokia Research, and Paul Green from Arkessa, will take an in depth look at real life opportunities in implementing sensing technology, and expose the barriers preventing the development from taking place.

“With the cost of sensors reducing there is an increasing tendency to deploy more field devices over a greater area. This means that more effective remote communication is required and the real challenge becomes how to make sense of ‘too much data’. Coupling such facilities with remote visual verification increases operational effectiveness and creates an interesting added dimension to the sensing environment” says Paul Green from Arkessa.

The audience will have their opportunity to make suggestions, ask questions, and put forward solutions to these obstacles too. In an interactive panel session with the speakers after the presentations, all the information put forward will be captured by a mind mapping technique that has been developed by the University of Cambridge.

“We want the audience to have this information. By using this mind mapping technique, the audience will be able to take the ideas away and apply them to their own situations” says Dr. Dirk Trossen from the Eiffel Project, University of Cambridge, who is a regular user of this technique.

Guaranteed to stir ideas, this joint event between the Cambridge Wireless Sensing SIG and University of Cambridge Eiffel project is free to attend.

About East of England Development Agency
EEDA has a clear mission – to improve the economy in the East of England. So whether it’s helping business through the recession, or supporting people to be the best they can or breathing new life into places, everything we do comes back to our mission statement. EEDA works across the six counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk. Our investment decisions have a track record of delivering considerable returns. A recent independent report found that for every £1 EEDA spent, we generated a mid-point return of £4.75 for the region’s economy. For more information, please visit:

About Discovering Start-Ups
Discovering Start-Ups 2011 is an exciting new programme of activities to assist technology companies in the East of England. Cambridge Wireless is providing master classes, workshops and support from its industry leaders. At its heart is a competition with prizes for the best five pitching companies. Please visit:

About the Eiffel Project
The EIFFEL initiative is a Support Action (SA) proposed for the 7th Framework Programme (FP7). The EIFFEL SA is all about mobilizing European researchers to discuss and debate on the future of the Internet towards the development of the future networked society. For this purpose, the EIFFEL SA will setup of a pan-European discussion forum and technical think-tank on enabling conflict-free, talented and scientific-oriented discussions around the future of the Internet. It is a non-competitive forum oriented towards technology and interest on building the trajectories for the future network society. Its overall objective is to provide a place for discussing and exchanging ideas and research trajectories on the future of the Internet architecture and governance building as a foundation of the future networked society. Please visit:

About Cambridge Wireless
Cambridge Wireless is a leading and vibrant wireless community with a rapidly expanding network if companies interested in the application of wireless technologies. In addition to VIP networking activities and business development support, we run a number of Special Interest Groups focussed on specific technology and/or market areas, providing opportunities for member organisations to meet, form partnerships and exploit opportunities for new business. Cambridge Wireless has a number of partnerships with like-minded organisations around the world, and we endeavour to keep members fully up to date with the latest developments, and assist in exploring new business opportunities with local and international companies. For more information, please visit

Natalie Childs
Marketing and Events Executive
Email: natalie.childs[at]cambridgewireless[dot]
Tel: 01223 422 365

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