News release

Date: 16th March 2011

ARM sponsors National Electronics Week and exhibits mbed racing robots.

Further details announced for the UK's premier electronics trade exhibition - a showcase of cutting-edge technology that is both fun and educational.


16 March 2011 - National Electronics Week the UK’s premier electronics trade exhibition (NEW:UK) will take place 12 – 13 April at the NEC Pavilion, the National Exhibition Centre, Birmingham UK and will introduce a showcase of cutting-edge technology that is both fun and educational.

“We are delighted to have ARM as an exhibitor and as our main sponsor” said Claire Saunders, NEW:UK event director. “ARM is a leading light in the electronics industry and at the heart of today’s most wanted high tech products.”

Running alongside The Gadget Show Live in 2011, National Electronics Week will highlight the connection between today’s most wanted consumer electronics and the UK’s electronics industry, innovation, R&D and the supply-chain behind the best tech on display.

ARM is challenging NEW:UK attendees to test their development and racing skills at the mbed Robot Racing challenge. Competitors will work against the clock to optimize and race mbed-powered robots.
For the brave, workstations will be available so developers can write a program for the mbed microcontroller that will enable the robot to follow a line around the centre of the track. Prizes, based on speed and skill, will be given out at the end of each day.

The first 5000 attendees who register for NEW:UK at www.reg-box.co.uk/new2011 will have a unique opportunity to attend the Gadget Show Live on the trade and press day (10:00 – 16:00 12th April 2011).

Supporting the exhibition, seminars, workshops and panel discussions will also provide rich networking opportunities www.new-expo.co.uk

PR Contacts:
Andy Phillips ARM
Tel: +44 1223 400930
Email:andy.phillips[at]arm[dot]com

Claire Saunders
Events Director
New Events
M: +44 (0) 7908 124 549
Office: +44 (0) 1483 420 229
Email@ claire[at]new-expo[dot]co.uk

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