News release

Date: 5th April 2011

Introducing Ellipse - The New Ergonomic Shopping Basket

New Innovative Oval-Shaped Wire Shopping Basket from Formbar

April 5th 2011 - New from retail specialists Formbar Limited is the Ellipse, an innovative, oval-shaped wire shopping basket designed to offer better aesthetics, comfort and extra capacity, compared with conventional rectangular alternatives.

An important advantage of the design is that the Ellipse has no corners, so eliminating the annoying tendency of traditional rectangular baskets to knock into the carrier's legs and even other shoppers. The sheathed handle makes the basket more comfortable to carry when loaded with heavier items and retailers can choose from a wide range of handle colours to co-ordinate with corporate branding

The ergonomic design is manufactured from high quality materials and is zinc plated. For storage, the gently tapering sides of the Ellipse stack neatly into a choice of bespoke static or mobile cradles, also available from Formbar.

Exclusively from Formbar, the Ellipse is ideal for a wide range of retail environments including department stores, boutiques and delicatessens. Further details are available at

About Formbar

Formbar market a wide range of shopping trolleys, trolley baskets, wire & plastic baskets and accessories for the retail sector. They are the sole UK distributor for the Marsanz range of shopping trolleys.

Contact Details:
Jason Gopre
Cube Studios
Tel: 01296 339200

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