News release

Date: 13th April 2011

Rocket Fuel UK Powers Ahead Announcing Joint Hire to Co-ordinate an Industry Leading Sales Team

Robert Blake and Andy McNab, Ex AOL Europe Vice President and Ex AOL Advertising Sales Director to Add Fuel to the Fire

London, UK – 13 April 2011 - Rocket Fuel Inc., the company bringing rocket science to display advertising, today announced the appointment of its senior UK based sales team as it prepares for market growth and vertical market development. Based at the new European headquarters in London, Robert Blake, Andy McNab and Alistair Newton will report directly to Dominic Trigg, Vice President and Managing Director for Rocket Fuel UK. The latest appointments follow the UK launch of Rocket Fuel’s bespoke real time behavioural profiling technology to UK agencies and brand advertisers, and the appointment of its UK management team, tasked with aggressively spearheading growth and driving market share within the next 12 months is a significant step.

Rocket Fuel UK intends to mirror the success of its US team, where the company grew revenues ten-fold from the third quarter of 2009 to the third quarter in 2010, and tripled its employee base over the same period.

Dominic Trigg, Managing Director for Rocket Fuel UK said, “Following the launch of the company into the UK market we are now armed for success with the hire of some of the best industry insiders to trade in the network space. To have such well respected and hard hitting sales professionals in one team is testament to our core market proposition, and I feel privileged to be working with such a driven and talented duo. Rob and Andy have had a huge impact on turning the AOL sales team into a well-respected delivery based team, and their joint move to Rocket Fuel will ensure that our aggressive sales strategy will see us expanding very quickly as we demonstrate the value we bring to the advertising market.”

With a phenomenal track record and experience within the online advertising industry, Rob Blake joins Rocket Fuel from AOL Europe, where he held the position of Vice President of Advertising, Publisher and Client Services. A well respected and known figure in the industry, Rob has a proven track record of success, managing annual revenues of many millions at AOL, and helping them to exceed their quarterly targets over the past year whilst successfully helming their large sales teams with integrity and drive.

Former AOL Advertising Sales Director, Andy McNab has also joined the company to help spearhead the UK sales effort. Another industry figure and respected professional, Andy will help scale the growth and broaden Rocket Fuel’s sales capabilities and routes to market. Andy has a solid track record of growing revenues at AOL and previously MSN driving campaigns and strategic plans of engagement to retain and grow client relationships and satisfaction in the UK.

They are also joined by Alistair Newton a strong sales professional from outside of the online ad industry. "Alistair joins Rocket Fuel at a time of great opportunity," added Dominic Trigg. "His core sales skills and professional experience from traditional media sectors will help arm us with a killer sales team from the start, utilising the professional disciplines not always found in online."

A 60 second video ad of Rocket Fuel UK is available on

About Rocket Fuel
Rocket Fuel Inc. is the company bringing rocket science to digital advertising. With its advanced technology, the company is helping marketers reach their brand goals quickly and easily, anywhere in the purchase funnel. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioural, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket Fuel automatically adapts advertisers’ campaigns in real-time to optimize towards their goals – whether brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from NASA, Yahoo! and DoubleClick. Rocket Fuel was named Best Start-up of 2010 by the San Francisco Business Times. In addition to its UK operations, Rocket Fuel’s corporate headquarters are in Redwood Shores, California. For more information visit

For further information, please contact:
Vanessa Land
Devonshire Marketing
Tel: +44 (0)7768 693779
Email: vanessa[at]devonshiremarketing[dot]com

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