News release

Date: 4th July 2008

Pink Elephant UK Discontinues Bridging Foundation Course

Global leader in ITIL services announces its decision to stop offering the bridging foundation course on the UK public Schedule.

Reading, UK – July 4, 2008. Following the announcement in North America in March, Pink Elephant EMEA today announced its decision to remove the V2-V3 Bridging Foundation course from its public schedule, although for a limited time will continue to offer the 1 day course to clients who request on-site instruction.

According to the US Pink Elephant President, David Ratcliffe, the organisation made the decision after reviewing customer feedback. “Our customers have consistently told us they don’t feel a one day course gives them enough time to fully understand the new guidance contained within ITIL V3. So, we made a decision to focus primarily on the three day ITIL V3 Foundations course as it provides them with the broadest V3 education.”

The UK has followed suit with the decision, also primarily based upon feedback from customers. Whilst the courses have been filling and pass rates are high, the feedback is that a one day course and examination does not give you a good understanding of the ITIL V3 Service Lifecycle concepts and approach. The one day event is designed to get you through the exam and into the new certification scheme.

Alan McCarthy, Director explains the reasoning behind this decision, “Our clients look to us as ITIL experts. If we are providing certification training, our customers should expect that we are preparing them to understand the conceptual essence of the framework. We can teach people to pass the V2 to V3 Bridging examination, but simply doing this doesn’t sit well with our Education philosophy. Whenever we go to win Education business the only question we seem to be asked is, "What's your pass rate?" as if that is the only metric that matters!”

“Whilst the books were launched worldwide over a year ago, the certification and education launch has not kept pace with customer interest, hence the interim bridging courses available today. We are finding that customers are both confused and frustrated at the lack of education to reflect the new version, and whilst we reassure customers that the previous approach is still valid, organisations want to ensure they are delivering the best possible and most up to date approach; and we want to support them in achieving this”

Pink Elephant want to offer customers the education that will provide them with the knowledge and information they need to improve their working environment. Improving service is the premise of implementing a best practice approach, and Pink Elephant feel the 3 day Foundation course will give clients a much better understanding than the current Bridging option. On this basis any ‘Pink’ customer who can produce an ITIL v1 or v2 certificate at any level, will be offered the ITIL v3 Foundation course for 50% off the standard list price. This offer only applies to public schedule courses in the UK. The last public Bridging Foundation course will run on August 29th in London.

For anyone interested in this offer, or for further details, please contact the Education office directly on + 44 (0) 118 903 6824.


About Pink Elephant

Pink Elephant is the world leader in IT management best practices, offering conferences, education and consulting services to public and private businesses globally, and many listed in the Fortune 500. The Company specialises in improving the quality of IT services through the application of recognised frameworks, including the Information Technology Infrastructure Library (ITIL). For more information, visit

ITIL® is a Registered Trade Mark and a Registered Community Trade Mark of the Office of Government Commerce, and is Registered in the US Patent and Trademark Office.



For further information, please contact:

Caroline Wyatt
Services & Marketing Manager
Pink Elephant
Phone: + 44 (0) 118 903 6822
E-mail: c.wyatt[at]pinkelephant[dot]com

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