News release

Date: 12th May 2011

How to stay afloat - A Discovering Start-Ups Master Class on 12 July in London

Seminar for new and emerging businesses will address topics such as how to win and keep good customers, grant and investor options and how to keep costs down without damaging growth prospects.

12 May 2011: Cambridge Wireless – the leading industry forum for companies involved in wireless technologies – is hosting a seminar for new and emerging businesses called ‘How to stay afloat’. Experienced business leaders will address topics such as how to win and keep good customers, grant and investor options and how to keep costs down without damaging growth prospects. The master class, which is part of the Cambridge Wireless Discovering Start-Ups initiative, will take place at Nesta in London on the 12th of July from noon until 17:30pm.

Round-table sessions each chaired by a business expert will focus on specific problems and challenges and explore practical strategies to survive and build a successful business in the current economic climate.

Discussions will be led by successful entrepreneurs and industry leaders including Ben Whitaker from Masabi Mobile Tickets, Clive Rich from Rich Futures, Libby Kinsey from Nesta, Guy Nelmes from UKTI, Guy Hanson from BDO and serial business start-up specialist Harvey Jones. Issues covered include:

Working with customers – how to identify, approach and keep them and are your customers worth the time you spend with them?
Other sources of funding for your business - when are the best times to raise investment and who are the people to talk to? How to avoid fund-raising going wrong; what should you expect in terms of dilution; and taking money from friends and family.

Reducing your overheads - why accountants don’t have flash premises and the trade-off between DIY and bought-in services. Can thinking global and working local save you money and what should you expect to pay for and get for free.
“These are challenging times for any new and growing businesses and this series of events is designed to provide help and advice from people who have been through the experience and are happy to share their knowledge,” said Kevin Coleman, MD of Alliantus and Cambridge Wireless Business SIG champion.

‘How to Stay Afloat’ is a free event for Cambridge Wireless Members and invited guests and limited free tickets are also available to non-members. For more information and to register, please visit:

About Cambridge Wireless
Cambridge Wireless is a leading industry forum and vibrant community with a rapidly expanding network of companies actively involved in the development and application of wireless technologies. In addition to high level networking dinners and events, a strong educational programme and business development activities, Cambridge Wireless runs the annual Future of Wireless International Conference along with the prestigious Discovering Start-Ups programme and competition to support emerging, innovative wireless companies.

Over 15 Special Interest Groups focused on specific technologies and market sectors, also provide opportunities for members to meet, form partnerships to exploit new commercial opportunities, and share knowledge and information about the latest industry trends and hot topics. Cambridge Wireless has partnerships with other leading industry clusters and organisations around the world to extend its international reach and to keep members up to date with the latest global developments and business opportunities. For more information, please visit

About Discovering Start-Ups
The Discovering Start-Ups competition and initiative is run by Cambridge Wireless and supported by the East of England Development Agency (EEDA) to showcase the next generation of wireless technology companies. Budding entrepreneurs have the opportunity to win cash prizes and also get the chance to pitch their technologies and business plans to the likes of Google, Microsoft, Orange and Vodafone along with some of the world’s leading angel and VC investors. For more information, please visit

For more press information, please contact:
Peter Rennison or Allie Andrews
+ 44 (0)1442 245030
pr[at]prpr[dot] / allie[at]prpr[dot]

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