News release

Date: 6th June 2011

Magma Announces Silicon One Initiative – Brings Together Superior Technology, Design Expertise and Customers’ Creativity to Deliver Profit-Driving Differentiated Silicon

New initiative to bring focus to making silicon profitable for customers

DESIGN AUTOMATION CONFERENCE, SAN DIEGO, Calif., June 6, 2011 - Magma® Design Automation (Nasdaq:LAVA), today launched Silicon One, an initiative intended to bring focus to making silicon profitable for customers by providing differentiated solutions and technologies that address business imperatives facing semiconductor makers today – time to market, product differentiation, cost, power and performance. Magma is debuting its solution-oriented Silicon One offerings at the 48th annual Design Automation Conference, opening today in San Diego.

"Some EDA vendors attempt to be all things to all people. They try to lock customers into complete end-to-end flows, but it simply isn’t possible for one company to do everything well – there is no ‘one size fits all’ in EDA,” said Rajeev Madhavan, Magma’s chairman and chief executive officer. “By comparison, Magma is focused on making silicon profitable for our customers. We concentrate on providing differentiated solutions and technologies that address all of the main business issues – time to market, product differentiation, cost, power, and performance – that chip makers are currently facing when dealing with the convergence of digital, analog, and memory systems in a single chip.

“We aim to be the best at what we do, and we collaborate with other companies – who might even be competitors – who are the best at what they do,” Madhavan added.

Silicon One’s initial focus is on five types of devices that are key to electronic products that are most prevalent today:

• ASIC/ASSP: Network processing, data storage chips, and consumer multimedia chips such as ones in digital televisions (DTVs) are among the biggest silicon chips in the world. The massive sizes associated with these devices have made the cost and time associated with developing them nearly impractical.

• Analog/Mixed-Signal (AMS): The exponential growth of the wireless market has dramatically accelerated the need for more advanced analog/mixed-signal designs. Key critical analog blocks are increasing in AMS chips while the digital content is also growing to accommodate increased control functions. The latest generation of AMS designs resemble SoC devices – they are large, complex, and are created using more advanced process nodes.

• Memory: The proliferating use of SRAM, DRAM, Flash and image sensors in smartphones, cameras, tablets, notebooks, etc. has created one of the most competitive markets in terms of cost and time to market. The key concerns of these customers are high reliability memory chips (every bit of memory must work) at the lowest possible cost.

• Processing Cores: High-performance cores are the building blocks of any application or graphic processing chip today. The entire system performance is often limited by how fast these processing engines can run. Also, the system’s power consumption has great dependencies with regard to how low power these cores can be.

• System-on-Chip (SoC): Today’s state-of-the-art SoC designs integrate everything – digital (including multiple processing cores and hardware accelerators), analog, mixed-signal, and memory – together on a single chip. The result is that SoCs are among the most challenging and complex designs, but they enable the integration of many functions and provide the lower component cost, lower power consumption, and higher processing throughput demanded by the most advanced end-applications.

“In our early days, Magma was perceived as being the world’s most innovative RTL-to-GDSII EDA company,” Madhavan said. “Later, we began to be perceived as one of the world’s most innovative analog and mixed-signal companies. Now, we have emerged as the world’s most innovative provider of silicon solutions for ASIC/ASSPs, SoCs, high-performance cores, memories and AMS designs.”

See Silicon One at DAC
To learn more about Silicon One visit Magma in booth 1743 at the 48th Design Automation Conference, June 6-8 in the San Diego Convention Center. Magma will offer demos of its complete line of technology-leading solutions that streamline customization of high-performance core designs, facilitate implementation of large SoCs, automate analog/mixed-signal design and reuse, provide the fastest throughput and predictable closure of complex application-specific chips and enable cost-effective, highly reliable memory sub system design. For more information about Magma at DAC, visit For more information on Silicon One, download the white paper at

About Magma
Top semiconductor makers worldwide use Magma’s electronic design automation (EDA) software to produce chips for electronic applications including tablet computing devices, mobile devices such as smartphones, electronic games, digital video, networking, military/aerospace and memory. Magma products provide the "Fastest Path to Silicon”™ and include software for digital design, analog implementation, mixed-signal design, physical verification, circuit simulation, characterization and yield management. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma's stock trades on Nasdaq under the ticker symbol LAVA. Follow Magma on Twitter at and on Facebook at Visit Magma Design Automation on the Web at


Magma is a registered trademark and “Fastest Path to Silicon” is a trademark of Magma Design Automation Inc. All other product and company names are trademarks or registered trademarks of their respective companies.

Forward-looking Statements:
Except for the historical information contained herein, the matters set forth in this press release, including statements about the features and benefits of Magma products, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially including but not limited to the ability of Magma products to produce the desired results and the company’s ability to keep pace with rapidly changing technology. Further discussion of these and other potential risk factors may be found in Magma's public filings with the Securities and Exchange Commission ( The company undertakes no additional obligation to update these forward-looking statements.

Magma Design Automation
Monica Marmie
Director, Corporate Marketing

Europe PR Contact for Magma:
Lloyd Pople
+44 (0)7714 765 607

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