News release

Date: 7th June 2011

Online news release distribution specialist NeonDrum announces new version of Online PR eBook

Updated version of “NeonDrum’s Top 10 Secrets of Great Online PR” now available for download

Reading, United Kingdom, 7th June 2011 – Online news release distribution specialist NeonDrum today announces the availability of an updated version of its free eBook “Top 10 Secrets of Great Online PR”. The eBook is available for download now to registered users of the NeonDrum website (

The eBook has been especially written for B2B PR professionals – from public relations consultants to corporate marketing teams – and explores how companies can effectively harness the online media to build long-term customer relationships, boost visibility with important communities, and cost-effectively reach global audiences. Topics covered include getting seen and heard on the web, monitoring social media, and how to make your website work harder.

Business customers primarily access news and information online, meaning that the ability to communicate your latest news and success is now the fundamental building block of successful online PR. By using an online press release distribution service that guarantees to boost your web presence, companies can gain valuable benefits including high quality, instantly visible online exposure for news, a measurable increase in web traffic, and tangible SEO benefits.

“The world of online media is ever-changing and fast-moving, so we’ve refreshed and updated our eBook to reflect the very latest developments in online PR, for example, the momentum now being generated by social platforms such as Twitter as credible B2B marketing channels,” comments NeonDrum Director Nicky Denovan. “The ability to rise above the noise online and gain an ‘unfair’ share of voice is now more crucial than ever for companies of all sizes, and we hope that our eBook provides a valuable introduction to the key attributes of an effective online PR programme, such as direct-to-customer communication, tagging and syndication and much more.”

NeonDrum is a press release distribution service specialising in online news. By keyword-tagging and manually distributing news release to a hand-picked list of global online publications, news sites, blogs, forums and social media, NeonDrum generates high quality, instantly visible coverage and delivers measurable results, including increased brand visibility, a boost in quality web traffic and tangible SEO benefits. NeonDrum is the only distribution service to guarantee industry-leading coverage results – measurably better than other newswires.

To register free with NeonDrum and download the free eBook, please visit:

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About NeonDrum (
NeonDrum is a targeted online news release distribution and monitoring service for business-to-business PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.

We keyword-tag and distribute business-to-business (B2B) news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites.

NeonDrum delivers:
• Measurable brand visibility: your story is seen by a global online audience and is instantly visible via search – delivering a tangible boost in web visitors and enquiries
• Search Engine Optimisation (SEO): the online coverage that NeonDrum generates improves your keyword ranking in major search engines
• Guaranteed results: industry-leading coverage results for your story – measurably better than other newswires

Nicky Denovan
Director, NeonDrum
Email: nicky[at]
Phone: +44 (0)844 870 8028

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